| Pens are, without a doubt, the most popular | | | | items-which is more appropriate for your business |
| promotional item ever. They're inexpensive enough | | | | and your purposes? Those cheap plastic pens are |
| that even the smallest business can usually afford to | | | | fine for a variety of situations-trade shows, for |
| buy promotional pens, and so useful that everyone | | | | every-day employee use-but if you want to impress |
| always wants to carry a pen or two around with | | | | your clients with your pens they might not be quite |
| them. If you're interested in buying promotional pens | | | | the thing. |
| (and who wouldn't be?) here's a quick guide to get | | | | Ball TypeYet another choice to be made, this time |
| you started. | | | | between ballpoint and rollerball pens. Ballpoint |
| PriceThe price range for promotional pens is simply | | | | promotional pens are less expensive, and have the |
| massive. The cheapest plastic pens can be had for | | | | advantage of ink that doesn't run. However, while |
| just a few pence, while the most expensive | | | | rollerball pens do cost a little more, they provide a |
| executive pen sets cost ¤15.00 or more per | | | | much smoother writing stroke and a more |
| set. Your price range is probably going to depend not | | | | sophisticated print look than ballpoint pens. A |
| only on what you can afford, but on what you're | | | | relatively new style is the gel pen, with water-based |
| planning to do with the pens you buy. For example, if | | | | ink that doesn't run as easily as the rollerball, and |
| you're planning to give a pen as a retirement gift for | | | | doesn't require as much pressure to write as a |
| an employee, that nine pence pen won't do at | | | | ballpoint. |
| all-you'd definitely need to consider one of the more | | | | Stick, Twist or Click?These words all refer to the |
| expensive pen sets. On the other hand, if you want | | | | method by which the ink stick inside the pen is kept |
| to bulk order a large number of pens for trade | | | | safe. A stick pen, for example, has a removable cap, |
| shows and other events, you may want several | | | | while a click pen has a small knob that is pressed |
| thousand, in which case you'll likely want to choose a | | | | down and clicked into place to expose the pen nib. A |
| very inexpensive variety. | | | | twist pen uses a similar mechanism but instead of |
| The best way to go about choosing your price range | | | | clicking, the user twists the barrel of the pen. |
| is to simply set your budget-the absolute maximum | | | | ColorsMost plastic pens are available in a huge variety |
| you want to spend-then decide how many pens you | | | | of colors, while metal pen choices are rather more |
| need, and then calculate how much you can afford | | | | limited (many do allow you to choose trim colors |
| to spend per pen. | | | | however). Try to choose colors that are in keeping |
| Plastic or Metal?Metal pens are a little more classy | | | | with your company color scheme, if you have one. If |
| (especially the very expensive one) while some | | | | you don't have one, consider this a good time to |
| plastic pens have the feeling of cheap novelty | | | | create one! |