| The promotional pen has always been an item | | | | vast organisations, the pen is a symbol of status and |
| especially suited to the needs of the executive | | | | power, the tool that they use to sign the contracts |
| planning his marketing strategy. This is because the | | | | that are the stepping stones to their next victory. It |
| pen has undoubted advantages as a promotional item | | | | is a symbol of ambition, of elegance, of good taste |
| - it is something that will be valued by any recipient, | | | | honed perhaps over generations. |
| something that will be used, and if it has your | | | | At the other end of the spectrum is the hardworking |
| company logo and perhaps even a slogan engraved | | | | and perhaps overworked engineer, who has to rush |
| on it, is something that will spread your brand image | | | | to meet deadlines, has to stay on in the office after |
| far and wide. | | | | everyone else leaves, and who uses his pen a |
| Besides all this, a pen is an elegant gift, as well as a | | | | hundred times a day for a hundred different reasons, |
| useful one, and is something that will be appreciated | | | | and who couldn't possibly do without it any more |
| by all classes of people, and this is as true for the | | | | than the chairman who sits at the helm of his |
| United Kingdom as for anywhere else in the world. | | | | company can do without the symbol of power that |
| You can gift a promotional pen to express gratitude | | | | sits on his elegant wooden desk. |
| for the co-operation of a partner in a major deal, or | | | | This is what makes the promotional pen such a |
| to motivate a marketing team engaged in a major | | | | successful marketing tool - just observer the two |
| marketing effort, or to reward a valued employee - | | | | men we discussed above, both at opposite ends of |
| perhaps a section leader who has just overseen a | | | | the corporate spectrum, who find the pen so |
| difficult project to an outstandingly successful | | | | invaluable. And consider the reach of the pen as a |
| conclusion. | | | | marketing tool - give one of these items to a high |
| A pen may be small in size, but the messages it can | | | | powered executive, and everyone who sees him use |
| carry are not just the ones it writes, but the unsaid | | | | it will be assured of the worth of your company. |
| message that merely receiving it will give a recipient. | | | | And consider the people who will see him use it - |
| And it is useful - undeniably so. Yes, even in today's | | | | employees, as well as other powerful executives in |
| highly digitised world, where people use instant | | | | his company, his even more influential superiors, and |
| messengers and video phones to talk across the | | | | decision makers and powerful men from other firms |
| very globe, where nobody remembers a phone | | | | who see him use that pen as he signs crucial |
| number because everyone carries mobiles that can | | | | contracts. |
| remember them all, not to mention electronic | | | | As for the engineer - everyone from his co-workers |
| organisers and laptops - yes, even in such a world, | | | | to his wife and friends, to the man who serves him a |
| the pen retains it's importance. | | | | sandwich at his cafe, will see him use that pen, and |
| This is because the promotional pen - depending on | | | | will learn to recognise the brand of your company. |
| it's design - can be either a symbol of taste, elegance | | | | This is the exposure you seek. This is the exposure |
| and position, or a useful and convenient workhorse | | | | you will only gain if you advance the brand image of |
| for jotting down notes and memorandums quickly, | | | | your company by using promotional pens as a tool to |
| easily and dependably. | | | | expand your recognition. |
| For the powerful men who stand at the helms of | | | | |