| The back to school season is one of the busiest | | | | "back-to-school kit" with a pencil bag and an |
| shopping seasons in the retail world. Why not take | | | | assortment of pens, pencils, rulers and other school |
| advantage of it with back to school promotional | | | | supplies - all printed with your company name, and |
| items and promotional gifts that attract people to | | | | marketing message of course. Lightweight roll bags |
| YOUR business or organisation? There are many | | | | and other inexpensive plastic carrier bags will get |
| promotional items that tie in beautifully to a back to | | | | great use as school bags, and 16 month calendars are |
| school theme, at a wide range of price points to fit | | | | great sellers at this time of year. Other mid-range |
| any promotional budget. Below are just some ideas | | | | promotional items that fit a back to school theme |
| to get your creative juices flowing: | | | | include favourites such as: |
| For the Tight Budget | | | | |
| Don't let the fact that your promotional budget is | | | | 1. book bags |
| stretched paper thin deter you from taking | | | | 2. insulated lunch packs |
| advantage of a great promo season and marketing | | | | 3. Printed metal pens |
| opportunity. There are hundreds of inexpensive | | | | 4. Printed novelty pens (three color pens? Clock |
| promotional items and products that fit a back to | | | | pens?) |
| school theme very well. Plastic printed pens may | | | | |
| seem cheap at any other time of year, but when it's | | | | Promotional giveaway items for big ticket purchases |
| back-to-school, they're just practical and can be the | | | | Back to school brings out the big spenders as well as |
| perfect low cost way to highlight your latest product | | | | those looking to fill their pencil boxes. Promotional |
| range of marketing campaign. Promotional folders | | | | products for big ticket purchases should reflect the |
| with your company name are another handy, | | | | value of the purchase to your company. A health club |
| inexpensive giveaway that are sure to be used and | | | | or gymnasium might give away gym bags with a fully |
| carried home to parents. Some other great ideas for | | | | paid annual membership. A USB flash drive imprinted |
| inexpensive promotional items for back to school | | | | with the store name is a great giveaway gift with a |
| include: | | | | full computer purchase. Some other high end |
| 1. printed rulers | | | | promotional items that can fit a back to school |
| 2. printed pencils | | | | theme include: |
| 3. novelty erasers | | | | |
| 4. packets of lunch box snacks in printed wrappers | | | | 1. MP3 players to take your music back to school |
| 5. imprinted water bottles | | | | 2. Printed laptop bags |
| 6. book covers | | | | 3. Personal planners |
| | | | 4. Miniature digital recorders |
| Mid-range promotional items | | | | 5. Inexpensive digital or 35mm cameras |
| If your budget is a little less restrictive, or if you're | | | | For more information on back to school promotional |
| aiming at a particular market sector, you can go for | | | | items why not check out the vast array of suppliers |
| promotional items in the mid-range. Students and | | | | available on line and tap into their wealth of |
| parents alike will appreciate and take-along | | | | experience to ensure that you get the right |
| promotional coffee mugs and thermal bottles for | | | | promotional products at the right price for the right |
| packing lunches. You might put together a full | | | | target market. |