| "When dealing with people, remember, you are not | | | | base of understanding. There are 3 stages of AlignUp: |
| dealing with creatures of logic, but with creatures of | | | | Find 'em, Remove Yourself, Frame It. The whole idea |
| emotion". Dale Carnegie | | | | is to essentially "become the audience" so you can |
| Emotions drive us more than anything. | | | | communicate effectively "with the audience". |
| There are mountains of research on this issue. Here's | | | | I believe in the sequential thought-line: Communication. |
| the key, people filter every bit of stimuli through their | | | | Alignment. Success. |
| own background and experience which creates | | | | Communication is the ignition point. Alignment is the |
| memory. And the most powerful memories are those | | | | lynchpin in the process. Success is the state we |
| that have been impacted by powerful emotions. | | | | crave. |
| They're called emotional markers. | | | | My definition for alignment is simple: teams of people, |
| I highly recommend a great book entitled | | | | working in sync, across disciplines, achieving goals and |
| "Neuromarketing" by Morin and Renvoise. In it the | | | | enjoying the ride. In business, there is nothing quite |
| authors substantiate this belief, "Researchers have | | | | like alignment. A "high" unlike anything you've ever |
| demonstrated that human beings make decisions in | | | | experienced, because it is more than just you. It's a |
| an emotional manner and then justify them rationally." | | | | community of people exceeding their potential. And |
| In my Team Communication course, we explore the | | | | when you channel the power of this collective |
| power of communication on teams, for the purpose | | | | emotional state, success happens. |
| of alignment. We employ a tool called AlignUp which | | | | Let's talk soon... |
| helps people find their audience's emotional state and | | | | |