| you ever been in the situation where you were | | | | Actually, receiving a pen instead of a business card is |
| standing at the register and the cashier did not have | | | | probably more preferable to most people because a |
| a pen to loan you to write your check? Was there a | | | | pen is practical and can fill a need. A business card is |
| line a half mile long behind you waiting for you to | | | | a card with your name on it and they don’t |
| finish your transaction? Did you feel confident that | | | | know what to do with it. You do know what to do |
| when you looked in your purse or pocket that a pen | | | | with a promotional pen – use it. |
| would miraculously appear? Did you end up emptying | | | | The real challenge to using promotional pens as your |
| out the contents of your purse or pockets to | | | | marketing tool is being able to find some pens you |
| desperately find a pen? When you did finally find a | | | | feel are good enough to put your name on. |
| pen was everyone around you looking at that pen | | | | Promotional pens can be bought for as little as a half |
| with joy in their faces? | | | | a dollar each in bulk. You need to think though, is a |
| Wouldn’t you have loved it if that pen was | | | | cheap pen what you want people to notice about |
| one of your promotional pens and had your name | | | | you? There certainly are situations where the cheap |
| and logo on it? Just think about all the people in that | | | | pens are appropriate but, it is for you to decide what |
| line who were made happy just by the sight of your | | | | impression you want your pens to make. |
| pen. The level of elation the people waiting in line felt | | | | Do you see your pens being used in well decorated |
| made your name and logo even more remarkable | | | | board rooms, in spacious and luxurious corporate |
| and loveable to them. What a fabulous brand name | | | | offices? Or, do you see your pens being used in |
| moment! Your promotional pen saved the day for a | | | | schools, at the public library etc.? The vision you have |
| whole line of people. | | | | of where your pens will be seen and read determines |
| You know, a clever promotional idea might be to | | | | the quality and cost of your pens. In order to know |
| always carry a handful of your promotional pens with | | | | what kinds of promotional pens to buy, answer |
| you wherever you go. You can give them out | | | | these questions: |
| anytime someone is having trouble finding their pen. | | | | 1) Who is the target market for your pens? |
| You can give them out instead of your business card. | | | | 2) What are these people like? |
| Heck, how many people really know what to do with | | | | 3) Where do they go? |
| a business card? Unless they are professionals and | | | | 4) What do they value? |
| have a rolodex to put it in, it most often goes into a | | | | When you know the answer to these questions, you |
| drawer with all the other business cards they | | | | know what you have to do when selecting your |
| don’t know what to do with. | | | | promotional pens. |