| Despite the availability of many promotional gift | | | | because it is beneficial while fixing the budget and |
| items, a promotional gift pen is still the most | | | | deciding the type of pen. |
| preferred and highly in demand for a simple reason | | | | Marketing strategy |
| that it suits even the tiniest of pockets. Irrespective | | | | You will be able to covey your message successfully |
| of your budget, these pens can easily fit in the | | | | to the target audience, only if you make up your |
| bracket of what you are looking for, the reason | | | | mind as to what marketing strategy you wish to |
| being that they are available in so many materials and | | | | adopt- whether it is corporate based, advertising |
| sizes, ranging from a slim plastic pen to a heavy | | | | based or simply incentive based. |
| metallic bodied pen. Below are facts that you may | | | | Creativity |
| perhaps, have to bear in mind while you wrap up a | | | | You have to be very creative and use your |
| class of pen. | | | | imagination to the core while designing a promotional |
| Target Audience | | | | pen. Since we want the pen to be used off and on |
| Promotional pens can be broadly divided into 4 | | | | by the recipient, the message and logo should be |
| categories - ball pans, gel pens, fountain pens and | | | | printed in a fashion that will please the recipient's |
| roller pens. Each category is suitable for a different | | | | eyes. Moreover, with the availability of various |
| type of audience. For instance, if you are gifting the | | | | simulation tools you can now see how your pen will |
| pen to a chief executive of an organization, you | | | | appear after your message and logo have been |
| might not want to gift him a ball pen, while a fountain | | | | embossed on it. |
| pen would be more suitable for him. Likewise, you | | | | Quality |
| might not wish to gift a fountain pen on a shop floor. | | | | The quality of pen you gift indirectly represents the |
| Therefore you'll first have to fix upon the target | | | | quality of the services and products offered by an |
| audience and then cherry-pick the type of pen you | | | | organization. Therefore, do not compromise on the |
| wish to giveaway. | | | | quality of the pens. However, if you are low on |
| Utility | | | | budget, consider reducing the size of your target |
| 'What is the utility of the pen you desire to gift?' Is it | | | | audience. |
| simply a sales incentive, a marketing tool, corporate | | | | Promotional pens are one of the most cost efficient |
| gift or an award for some other purpose? | | | | ways of endorsing your product and projecting your |
| It is important to keep the utility factor in mind | | | | brand name in front of the customer. |