Exhibition Giveaways – Getting The Best Return From Your Promotional Gifts

The secret to using promotional gifts at exhibitionsWhile people attempted to get the stress ball into
successfully, is simple.  The products you give awaythe hoop, he and his staff chatted with them.  They
need to be products your customers will want towanted to establish whether the person was a
use.  Products such as promotional pens, clothing,decision maker and possible customer in need of their
stress balls, mugs and stationery are all products thatproducts and services or just a time waster.  The
if chosen carefully will give you the best return fortime waster were pushed through quite quickly and
your promotional gifts budget.  The wordwaved on their way with their free stress ball which
‘carefully’ is the key word here.  So manythey were happy to receive.  The qualified decision
people purchase cheap pens and t-shirts thinking theymakers were taken aside after their three attempts
are getting more items for their money and hencewhich usually ended without a goal being made. 
getting more return for their marketing budget.  ThisThey were shown the company’s products and
is the wrong way to look at it.  Our landfills areserviced, given a brochure and eco friendly printed
already over full of tacky t-shirts and dried up birosjute carrier bag and the t-shirt they had failed to
that never worked well in the first place! You needwin. 
to source good quality products that will continue to 
sell your brand over time.It is important to note that everyone left the stand
 happy.  They either left with a printed stress toy or
If your company is exhibiting at a trade show in thethey left with information, a bag, brochures and a
future, I recommend looking for inexpensive giftst-shirt.  My customer only took business cards from
such as a good quality plastic pens or stress balls andqualified visitors so that they did not waste time
also nicer more expensive gifts that you will give todoing follow up calls on people that were not good
qualified visitors to your stand.  One of my keyprospects.  The unqualified visitors also served a
customers took my advice and he has permitted mevaluable purpose.  They helped make the stand look
to tell you how he used the promotional gifts on hisexciting by being part of the crowd and making it
stand.look like an interesting and lively stand to visit. 
  
He purchased 500 stress ball basket balls printed withAfter the show, when the follow up calls were made,
his logo and details.  He also purchased 250 goodit was easy to remind the target customers who
quality heavy t-shirts which he printed on the frontwas contacting them.  They had several nice usable
and left sleeve with his logo.  On one of the walls,gifts and they remembered the basket ball
he put up a small basket ball hoop and then invitedcompetition.  My customer is now looking for ways
guests to have three goes at getting the stress ballto better the success of that show through
through the hoop.  Winners would receive a t-shirtpromotional gifts. I have a lot of ideas for him.
as a prize.  Watch this space!