| As a professional consultant, you know the value of | | | | that you have to get creative, though. An |
| building your client list. You also many find yourself | | | | accountant might send out calendars with important |
| constrained by legalities of where, how and what you | | | | tax dates circled in red, and printed reminders for |
| may advertise - or by conventions that make certain | | | | clients to get their paperwork in to him early. An auto |
| kinds of advertising distasteful. If you're an | | | | mechanic might give out promotional calendars |
| accountant, solicitor, realtor or other type of business | | | | whenever he services a customer's automobile, |
| professional, there are many ways to use | | | | marking off the date of service and recommended |
| promotional items to publicize your business and bring | | | | dates for oil changes, tune ups and other service. |
| in more clients. Here's just a handful of suggestions | | | | |
| for ways to use promotional items in advertising | | | | 1. Promotional sticky pads Sticky notes and pads are |
| campaigns for different professional consultants. | | | | another one of those things that everyone uses. |
| | | | They sit on a desk for months, and each page has |
| 1. The Ever Popular Promotional Pen Inexpensive | | | | the potential to be seen by many people. Why |
| promotional items like printed pens are a | | | | shouldn't your name be printed on them? Promotional |
| time-honored way of getting your name into the | | | | items that offer the most return on your investment |
| hands and on the desks of your clients and | | | | are the ones that are used often, have high visibility |
| prospective clients. Pens are among the most | | | | and are seen by many eyes. Promotional sticky notes |
| versatile of promotional items - everyone uses them | | | | fulfill all of those criteria. |
| and no one ever has enough of them. In addition, | | | | |
| when you put your name on a pen, it has "legs". Pens | | | | 1. Promotional carrier bags Bags of all sorts make |
| are often passed on to others, who also get to see | | | | great professional promotional gifts. A bag with your |
| your advertisement. | | | | company name printed on it will be a welcome gift |
| | | | for all of your customers. The more they use it, the |
| 1. Put your name on a shirt. But not just any shirt. | | | | more people will see it - you get double duty out of |
| One of the best ways to publicize your business is to | | | | it. A thank you gift AND a walking advertisement. |
| be a contributing and valued member of the | | | | More information about promotional gifts can be |
| community. What better way to do that than to | | | | found online by searching for the leading online |
| sponsor a youth football team or other sporting | | | | suppliers of promotional products. Ensure you have |
| team? Be a little unusual - check with your local | | | | the perfect promotional gift or business gift to |
| school district or youth club to see if they have a | | | | promote your business. |
| chess club and offer to sponsor them in a | | | | Why not request a quick quote from online suppliers |
| tournament - and dress them in shirts with the name | | | | you will find that they will give you great value for |
| of your company printed across the front. | | | | money providing you with the best quality |
| | | | promotional item for your business convention. Don't |
| 1. Calendars - An oldie but goodie Calendars were | | | | forget to check out their special offers and great |
| among the very first promotional items, and they're | | | | deals on selected items. |
| still among the most popular. Their popularity means | | | | |