| Promotional pens, for many years, have been printed | | | | pen due to its single set up, which can be very |
| by screen and pad printing processes but in the | | | | expensive when screen-printing multi coloured jobs. |
| ever-demanding world of the promotions industry, | | | | For example, a cheap promotional pen requiring a |
| suppliers have strived to create better products and | | | | four-colour print would incur an origination charge of |
| services at lower costs to fulfil the demands of | | | | four screens with all their associated costs. As the full |
| consumers. Promotional pens are largely regarded as | | | | colour process would only consist of one set up |
| the most cost effective way of promoting your | | | | charge, it would be far more viable to go down this |
| business, as 'everybody needs a pen'. Full colour | | | | route. |
| printing is quickly turning into the 'must-have' on | | | | The latest transfer technology in full colour printing |
| promotional products but has been a challenging task | | | | now allows the pen to be any colour. In the past, a |
| on promotional pens due to its cylindrical shape. With | | | | pen simply had to be white. This new technology |
| advances in technology and groundbreaking bespoke | | | | allows the scope of promotional pens to be |
| processes this challenge is now less of a problem | | | | extended because of the marketing choices that full |
| than ever before. | | | | colour printing provides on any colour promotional |
| Screen-printing on promotional pens requires separate | | | | pens or corporate pens. |
| screens for each colour design and this is | | | | Another significant improvement to the full-colour |
| time-consuming and expensive when dealing with | | | | process is the speed of printing. Screen printing has |
| multiple prints and the mixing of inks. Full colour | | | | always been the number one choice for large |
| printing using transfers simply requires one set up and | | | | quantity runs but new developments in full-colour |
| colour matching is taken care of by the process itself. | | | | printing has allowed for larger quantities of pens to |
| Intricate artwork using the screen-printing process, | | | | be printed on promotional pens at the same |
| however, can be difficult and expensive at times, as | | | | throughput as screen-printing. |
| screen printers require a high level of experience. | | | | Full colour printing is by far the most eye-catching |
| Transfer printing requires less skill. | | | | way to market your promotional item and business |
| Screen-printing only allows single spot colours to be | | | | and can now be achieved on quantities as low as 250 |
| applied whereas full colour printing enables you to | | | | units. This process can be applied to a number of |
| have a photographic image placed onto the barrels of | | | | other promotional products and business gifts such as |
| the personalised pens, further enhancing your | | | | promotional highlighters, promotional pencils and |
| corporate logo or image. Difficult half tone images can | | | | promotional pencil sharpeners. Look out for our next |
| also be achieved which is too expensive and difficult | | | | article, entitled, 'Promotional Items and Business Gifts: |
| to be produced through conventional screen-printing. | | | | Full Colour Printing. |
| Full colour printing allows for small print runs on the | | | | |