| Your company needs to advertise itself to its | | | | name and logo. |
| customers and it needs to do so in a way that will | | | | This is like having a billboard that your customers use |
| keep customers coming in. There are many ways | | | | on a regular basis. Whenever they use the pen, they |
| you can advertise, but what are you going to do if | | | | see the company name and logo and that creates |
| you cannot spend very much money on your | | | | brand awareness within their mind. Over time, they |
| promotion. Do you have to stand outside handing out | | | | will see more and more of your company's logo. This |
| flyers or do you have to ask people to tell others | | | | is subliminal advertising and when your customer |
| about your company? Well, yes you can do that | | | | needs to buy something you have, they will |
| because it will help your company advertise itself, but | | | | automatically think of your company because of that |
| there is a way that you can get your customers | | | | pen. Now, multiply that by 20 to 25 people and you |
| advertising the company without you having to push | | | | can get a lot of customers coming into your business. |
| them towards it. | | | | Pens are great gifts for your customers and for you. |
| Pens can do this. Pens may seem like something that | | | | Think about it, you spend two dollars on a pen and |
| is simple and not a great gift but pens are highly | | | | give it to your customer, and that pen is used by 20 |
| mobile. When you buy your customer a pen, they will | | | | to 25 people. If they each spend $10 at your store, |
| use that pen and they will probably lose that pen. | | | | you end up getting over $100 back on your |
| When they lose that pen, someone else will grab it | | | | investment! That is a big amount of money back for |
| and begin using it. Over the course of the life of the | | | | such a small amount of money invested. Now, |
| pen, there can be as many as 20 to 25 owners of | | | | multiply that by 100 people or even 1,000 people |
| the pen. So, why does this matter? Well, when you | | | | who all get pens and you suddenly bring in a lot of |
| put your company name and logo on the pen, you | | | | money for your company. |
| can reach 20 to 25 customers with your company | | | | |