| Just like the promise of flying cars and robots to | | | | quality writing implements. Even high quality ballpoint |
| take care of all the chores around the house, the | | | | pens can still be very cost-effective as promotional |
| paperless workplace is just as much vapor as it was | | | | items. These high quality but inexpensive pens are |
| twenty years ago. Everybody uses pens—to | | | | the ones you should choose if you have them |
| write notes, sign paperwork, doodle while talking on | | | | personalized to promote you company. Personalized |
| the phone... Just as soon as you try to get through | | | | pens are often undervalued as promotional tools, but |
| the day without a pen, you will soon find yourself | | | | it is their ubiquity that gets them, and your name, |
| reaching for one. People are always losing them, then | | | | into places that might otherwise be difficult to get |
| find themselves intentionally or accidentally borrowing | | | | into. The kind of exposure that you get by having a |
| or stealing them. These are often some kind of | | | | high quality writing instrument personalized is multiplied |
| personalized pens with company names or logos | | | | by virtue of it continuing to operate reliably for a long |
| imprinted on them. The ballpoint pen is one of those | | | | time. |
| ubiquitous commodities that you never notice until | | | | Nobody is going to refuse a pen for the very reason |
| you need one, and you often find that you need one. | | | | that it is a fluid commodity. If they don't need it |
| Most people would think nothing of giving away a | | | | now, they may need it later. It may be given away, |
| pen unless it is very expensive, or they do not have | | | | or just left lying around for someone to pick up. The |
| another one that works. The frustrating thing is | | | | point is, give them to everybody—they worm |
| when you pick one up to write with and it does not | | | | their way into every corner of every business, taking |
| work. Sadly, that pen that does not work may get | | | | your name along with them. The single key that will |
| laid right back down to aggravate the next person | | | | give you an edge over competitors that do the |
| who tries to use it. Such experiences tend to make | | | | same thing is quality. You want your name to be out |
| people devalue this essential tool of daily business life. | | | | there in front of everybody for as long as possible |
| Association with poor quality writing implements like | | | | to get the most bang for your buck, and you want |
| these is something you might wish to avoid if you | | | | your brand to be associated with quality and reliability. |
| have your company name and logo imprinted on | | | | If you doubt the value of promotional pens, just |
| pens. | | | | take a look around. Look in your desk, your pocket, |
| The technology involved in the ballpoint pen is very | | | | your hand... Chances are someone is promoting their |
| mature. There is no reason to tolerate using poor | | | | business to you right now. |