| It is easier for a global corporation to remain afloat | | | | be ordered directly from the manufacturer or an |
| during a recession. But smaller players almost | | | | online portal. Bulk orders and larger volumes can be |
| disappear. But they also need to remain in business | | | | got at cheaper rates. Most of the items mentioned |
| and need visibility in the market. A smaller company | | | | above are accessible and never go out of supply. |
| can, in fact, do a better job in promotion than the | | | | Since there are plenty of manufacturers comparative |
| bigger companies who have been down-sized. The | | | | pricing can be done before placing the orders. Getting |
| smaller businesses were never extravagant and | | | | testimonials and positive feedback is a must from |
| survived purely on good will and personal contacts. In | | | | other companies too. This will give an idea if the |
| fact what ever little promotion they did was dwarfed | | | | promotional product is worthy of being given. Other |
| by the bigger companies. Smaller promotional | | | | promotional products that can prove helpful are small |
| campaigns can be a satisfactory reminder to their | | | | gift hampers of beauty or medicine products, book |
| small retinue of clients and consumers. | | | | markers, stickers, buttons and caps, wall clocks and |
| Some promotional products have inherent strength if | | | | cushions, |
| they are of good quality. Pens may be small but if | | | | Even small companies need to exercise caution with a |
| they are from a good brand and well packed they | | | | promotional campaign. The venue and timing are also |
| are ideal gifts for employees also. It is not necessary | | | | important. In trade fairs and exhibitions one can find |
| to give a fountain pen, even a ball point pen set is | | | | stalls with entrepreneurs where promotional products |
| equally good. The world over there are more than | | | | are used to increase the customer data base. For |
| 15,000 items that can be used as giveaways. | | | | smaller companies promotional campaigns of this |
| Calendars, mugs (wood, steel, ceramic, metal, glass), | | | | nature help to grow bigger. Many people switch to |
| t-shirts with logos, leather belts, calculators, pen | | | | dealing with smaller companies when they don't have |
| drives, stationary pads are available. | | | | larger budgets. |
| The number of products is vast and they are | | | | Using the right kind of giveaway can bring positive |
| categorised by the materials and cost price. They can | | | | results in the long run when the going is good. |