| With so many promotional pens in circulation how do | | | | means you can create a completely bespoke design |
| you make yours stand out from the rest? Here are | | | | which wraps around the outside of the pen. The |
| our top tips to give your pen added appeal. | | | | added bonus is complete brand visibility from almost |
| Curves Appeal | | | | every angle. |
| Instead of a classic, straight sided promotional pen | | | | Showcase your green values |
| why not opt for a curvy alternative? A curvy barrel | | | | Many consumers now place extra importance on a |
| will give your logo extra emphasis and provide a | | | | company's green credentials so one way to stand |
| more ergonomic writing instrument for your | | | | out from the crowd is to print on an eco-friendly or |
| customers - perfect for providing a positive reminder | | | | recycled pen. A recycled pen usually carries the |
| of your brand. | | | | recycled symbol so you can showcase your logo |
| Alternatively if you still want to stick with a straight | | | | alongside this recognisable sign - the ultimate in |
| sided pen why not consider a curvy clip for added | | | | positive brand association. |
| interest? | | | | A pen with versatility |
| Don't be afraid of Colour | | | | The key to ensuring brand memorabilty is to create a |
| Whilst most promotional pens tend to be white, a | | | | talking point for recipients when they receive your |
| quick and easy way to make your pen stand out is | | | | pen. One way to do this is with a multi-function |
| to add a splash of colour. This doesn't mean choosing | | | | writing instrument. A pen that doubles up as a |
| a bright shade of neon; rather injecting colour where | | | | highlighter or torch will always have mass market |
| appropriate to complement your brand. One option is | | | | appeal so take advantage of this when choosing |
| to print a white version of your logo on a barrel | | | | your pen style. One of the most popular |
| colour to match your corporate palette. | | | | multi-function pens is a 2 in 1 highlighter/post-it |
| Create the ultimate print | | | | dispenser, which is great as an office assistant and |
| One of the most effective ways to give your pen | | | | can also be re-filled guaranteeing longevity. The |
| added appeal is to personalise it with a 360 degree | | | | concept also works on a second level by associating |
| print. Whilst traditional print areas concentrate on | | | | your brand with positive qualities of organisation and |
| personalising the barrel, clip or cap, a 360 degree print | | | | versatility. |
| allows for complete surface customization. This | | | | |