| Coordination is one of the most effective marketing | | | | stick with printed pens, there's an enormous variety |
| tools you can use. When you coordinate your | | | | of styles to choose from. Picking promotional pens |
| message with your business, and make sure that all | | | | that add value to your message will make them really |
| of your promotional products deliver the same | | | | stand out in the minds of those who receive them. |
| message, you'll reap extra benefit from all of your | | | | The more clever your message and promo item |
| advertising. When you choose all of your promotional | | | | combo is, the more likely it is to stick in the minds of |
| items from printed pens to television adverts around | | | | your target market and the more likely it is to work. |
| a unifying theme, you increase the effect of every | | | | Here are a couple of suggestions for using printed |
| single piece of marketing campaign. | | | | promotional pens to reinforce your marketing |
| Don't take my word for it. The PPAI - Promotional | | | | message. |
| Products Association International - regularly collects | | | | - Send out printed promotional pens with 'instructions' |
| and publishes the results of research about | | | | for their use. |
| advertising. Time after time, the research has shown | | | | Tell your customers what to do with your printed |
| that people who receive promotional products from a | | | | pens. You might use printed pens to in a public |
| company, even products as inexpensive as printed | | | | service campaign to defeat a proposed ordinance this |
| pens, are far more likely to remember the name of | | | | way. Just send out mailers to every voter registered |
| that company a year later than they are to recall the | | | | on the council rolls explaining the detriments of the |
| name of a company whose print ad they read just | | | | proposal, and urge them to use the enclosed pen - |
| last week. When that promo gift is part of a | | | | printed with a message like "Just Vote No!" - to vote |
| targeted marketing campaign, the likelihood of | | | | against it in the upcoming meetings. |
| recalling not only the company but all of the product | | | | - Place a newspaper or radio advert with a catchy |
| details rose even more dramatically. In fact, product | | | | slogan, and follow it up by distributing printed |
| promotions that use a promotional product in | | | | promotional pens with the same slogan. |
| conjunction with ANY OTHER TYPE of advertising | | | | Catchy slogans that remind people of your products |
| are nearly 50% more effective in getting results than | | | | can linger for years. Most of us can still recall |
| combining all other types of advertising without | | | | advertising slogans from our childhood. When you |
| including a promotional product. | | | | reinforce that slogan by putting it in someone's hand |
| In practical terms, that means that if your typical | | | | every day, you reap the benefits of imprinting it on |
| return on investment for newspaper adverts is ten | | | | their minds day after day after day. |
| new sales for every £100 spent, then placing | | | | Printed pens are only one of the promotional |
| that newspaper advert AND sending out printed pens | | | | products that you can use to reinforce your |
| with the advert slogan on them will bring you 15 or | | | | marketing messages. See the full range of unusual, |
| more new sales for that same £100. That's an | | | | unique and unforgettable promotional items available |
| impressive jump in your ROI, and in your bottom line. | | | | by visiting one of the many UK promotional gift |
| If you really want to see your ROI jump, though, | | | | suppliers that specialize in promotional printed pens |
| take the time to choose just the right promotional | | | | and other business gifts to publicize your business. |
| product for your campaign. Even if you choose to | | | | |