| Promotional Pens and Writing Instruments | | | | limited storage space, such as a constrained booth |
| The logo pens category have one of the widest | | | | space in trade shows. |
| price range for promotional items, from as low as the | | | | Promotional Mugs and Drinkware |
| $0.16 affordable Bic click pens to the $200 premium | | | | Mugs and drinkware are the promotional items that |
| Waterman ballpoints. This wide price bracket allows | | | | appeal to everyone. Thus, if you are targeting a |
| you to choose the promo pen that will maximize | | | | market that is just too difficult to segment, then you |
| your marketing budget and, at the same time, satisfy | | | | can always go for the classic logo imprinted coffee |
| your target market segment. And even though logo | | | | mug that is well appreciated by most people. Aside |
| pens boast flexibility, these promotional items truly | | | | from the general appeal of this marketing giveaway, |
| excel as corporate gifts for campaigns that involve | | | | a promo mug is also one of the most common item |
| gathering information from a large population. Some | | | | you'll find on top of office desks. Hence, if you want |
| common examples are sales lead gathering and | | | | your promotional item to be displayed at the place of |
| market research survey. | | | | work of your clients, which is also where most |
| There are two reasons why logo pens shine in | | | | buying decision occurs, then personalized mugs and |
| information gathering projects. First is that during | | | | drinkware should be your number one choice for |
| these activities, your goal is to have your target | | | | your promotional item strategy. |
| market write down important information. Thus, the | | | | The promotional items presented above are the top |
| function of the pen satisfies the very purpose of | | | | marketing products based on annual sales. This goes |
| your activity while, at the same time, serving as your | | | | to show that even the most widely used promo |
| "thank you" gift. The second reason is that compared | | | | items still require a well designed strategy to achieve |
| to other promotional items, a logo pen is very | | | | a successful marketing giveaway campaign. But the |
| compact. This characteristic allows you to bring and | | | | important thing to note is that the success of any |
| store a larger number of your marketing product | | | | promotional campaign is strongly rooted on a well |
| relative to other giveaways. The importance of this | | | | understanding of your employees, products, and |
| becomes apparent when you are faced with a | | | | target market. |
| bulging number of target market coupled with a | | | | |