| Let me begin by saying I genuinely believe Zippo | | | | they look and work, but because they know the |
| Lighters and Cross Pen and Pencils are the best | | | | vendor is prepared to maintain their products. This |
| products of their kind in the world today. I know | | | | instills a sense of confidence in the consumer which |
| there are more expensive products out there with | | | | leads to loyalty and repeat business. Not only are |
| more elegant designs, but for my money it's Zippo | | | | lifetime warranties good business, I can't imagine why |
| and Cross. Now let me explain why. I've enjoyed | | | | there aren't more companies with comparable |
| these products for over thirty years now and in that | | | | products offering such support. |
| time I've learned that as good and durable as these | | | | Understand this, Zippo and Cross are also playing the |
| products are, they will inevitably experience normal | | | | odds. If everyone were to send back their lighters |
| wear and tear, thereby requiring repair. In this era of | | | | and pens for repair they might swamp the companies |
| disposable products, our first inclination might be to | | | | and cost them millions. But they realize most people |
| simply throw such products away and purchase new | | | | tend to dispose of such products and buy new ones |
| ones, but both companies offer lifetime warranties | | | | instead. So, although they generously offer a fine |
| which they stand behind. And I have taken them up | | | | lifetime warranty, they recognize that only a fraction |
| on their offer to repair products on more than one | | | | of their customers will actually take them up on their |
| occasion with no questions asked. Each time I send in | | | | offer. Nonetheless, the lifetime warranty stands out |
| my lighters and pen and pencil sets, they come back | | | | in the consumer's mind and causes repetitive |
| like new, and the only thing I paid for was postage | | | | business. |
| to ship the products to them. | | | | It's nice to know there are still companies in the |
| It is comforting to know there are still companies out | | | | United States who understand what customer |
| there who stand behind their products through thick | | | | service means and the effect it can have on the |
| and thin, a rarity in today's disposable society. Some | | | | bottom-line of a company. So, next time you are |
| people think that such warranties are no longer | | | | checking out that fancy new lighter and pen and |
| practical to implement anymore, that it is cheaper | | | | pencil set, do yourself a favor, go and take a look at |
| just to buy a new lighter or pen. What these people | | | | what Zippo and Cross have to offer. They stand |
| fail to realize is that lifetime warranties mean lifetime | | | | behind their products. Do their competitors? |
| customers; that consumers such as myself develop | | | | Note: All trademarks both marked and unmarked |
| loyalties to the products, not just because of how | | | | belong to their respective companies. |