| A pen is much more than a writing instrument. Even | | | | very small percentage of the cost. |
| an individual who relies on a computer to do most of | | | | Some companies send out promotional pens along |
| his writing work, needs a pen for simple everyday | | | | with direct mailers, and studies have shown that |
| situations, such as signing a check or autograph. Few | | | | response rates have increased substantially as a |
| are the people who leave the house without a pen | | | | result. The reasoning seems to be that a person is |
| tucked in the pocket or in their schoolbag, handbag | | | | more likely to open a bulky package than a regular |
| or briefcase. The pen is an almost indispensable and | | | | letter that he can easily detect as direct mail, and |
| universal tool. | | | | more often than not, toss into the bin. Finding an |
| Smart businessmen have realized that giving away | | | | unexpected gift in the package, they will go on to |
| pens as a promotional tool is an economical and | | | | use it, even if only for a while. |
| effective way to build brand awareness. A pen | | | | Several reputed companies in the U.S. have been |
| engraved with a company logo creates instant recall, | | | | successfully engraving corporate logos on pens for |
| and it can safely be said that a person will use that | | | | decades. They undertake orders for as few as 50 |
| pen at least once a day. Chances are that others will | | | | pens to as many as thousands, and often charge |
| also use the pen during the day, increasing the | | | | affordable wholesale rates. An incredible range of |
| visibility of the logo multifold. | | | | pens is available in the market and customers can |
| Smaller businesses that do not have substantial | | | | choose the one that fits their budget best. |
| advertising and promotion budgets are finding logo | | | | Personalized promotional pens are a great way to |
| pens an ideal way to not only create brand | | | | get your message across to a large number of |
| awareness, but also to motivate staff or thank | | | | people. Put your logo on a pen and you never know |
| customers. Handing out logo pens is like putting | | | | where you might come across someone using it! |
| hundreds of miniature billboards into motion - and at a | | | | |