| How many pens do you have on your desk? | | | | can choose barrel and clip colours that complement |
| Probably quite a few. How many of these have a | | | | your corporate palette. Many metal pens also have |
| logo on them - more than half? This is no accident; | | | | the option of engraving so you can create a long |
| the use of promotional pens as an advertising tool is | | | | lasting personalised message at minimal cost. |
| one of the most effective marketing strategies a | | | | The sheer versatility of promotional pens means that |
| company can employ. | | | | they can be used for practically any type of |
| So how has the humble pen become so powerful? | | | | promotion and by any type of business. This appeal is |
| Firstly, there is the cost element. Many forms of | | | | what makes them universally so attractive. |
| advertising are expensive - whether it is placing an | | | | Even for those with little marketing experience, the |
| advert in a newspaper to plugging your company on | | | | relative ease of putting your logo literally in your |
| the radio. Putting your logo on a pen, on the other | | | | clients' hands is what makes a promotional pen so |
| hand, is relatively inexpensive. | | | | appealing. Last year alone, it is reported that 100 |
| Secondly, there is usage. If you give a customer a | | | | million pounds was spent on promotional pens - |
| pen as a freebie, they will most likely use it - and | | | | significantly higher than any other type of product. |
| every time they do so they will be reminded of your | | | | This is a powerful indication of just how influential a |
| brand. It's also likely that more than one person will | | | | promotional pen can be. |
| come into contact with your logo'd pen - increasing | | | | With marketing budgets continually being squeezed |
| your exposure at no extra cost! | | | | many businesses need to rely on a promotional |
| Branding potential is a yet a further reason why | | | | strategy that works and for this reason alone, the |
| promotional pens are so popular. Most pens can be | | | | promotional pen is set to reign supreme. |
| printed with your full colour logo or design and you | | | | |