| A. Eberstein and two his companions who launched | | | | from famous people over the world made a striking |
| the first fountain pen with white star on cap couldn't | | | | impact on the popularity of the brand, which lead to |
| foresee the success of his venture. They struggled | | | | more loyal customers, more sales, more exposure to |
| to survive in the tough competition between fountain | | | | potential buyers. Now having a Mont Blanc pen means |
| pen makers – Parker, Waterman and other | | | | much more than just being financially able to afford |
| brands. Presumably they benefited from the stars | | | | one. It means to be part of the pool of those who |
| being benevolent to them, and Mont Blanc pens | | | | value the power of written word. Emails and chatting |
| avoided the destiny of being sold as rare samples on | | | | don't tell anything about you. But a couple of words |
| Sotheby's auction. | | | | scribbled on a plain sheet of paper describe your |
| Though to be honest, there's more than just | | | | character as precisely as a thorough psychological |
| functionality of writing instruments in the Montblanc | | | | test would do. |
| pens. The company was quick enough to cease mass | | | | Of course, you don't scribble with Mont Blanc. As any |
| production and concentrate on strategic PR and | | | | good fountain pen, this one writes smoothly, |
| handcrafted items. They turned a simple pen into a | | | | correcting the worst handwriting. Yours may be |
| status symbol making part of business image. | | | | awful with ballpoints, but it becomes at least readable |
| Montblanc owners clearly know why they put a pen | | | | when you touch a paper with a Mont Blanc fountain |
| costing a small fortune into a pocket. That little | | | | pen. |
| white-starred cap tells a lot about its owner. With a | | | | Rouge et Noir was the first pen produced by Mont |
| Mont Blanc pen, you don't pretend to be rich because | | | | Blanc. Contemporary limited editions (Agatha Christi, |
| you are. You don't have to drive an expensive car | | | | Hemingway, Alexander Von Humboldt, Sakura, etc) |
| because a small pen tells you own a garage of posh | | | | may cost considerably more and may be even harder |
| cars. | | | | to find a spare one. To prevent the production of |
| Mont Blanc pen company exploited its historical | | | | fakes, Mont Blanc runs a chain of boutiques in many |
| background to the fullest. For example, they carried a | | | | countries. While there's a good chance of getting an |
| campaign around 4810 – that is, the height of the | | | | authentic item on ebay, experts say that online |
| Montblanc peak in Europe in meters. 4810 dollars paid | | | | auctions are full of counterfeit pens. |
| for every opinion about the power of word gathered | | | | |