| Pens are capable of becoming a potent promotional | | | | advice you on which ones to select. You will not |
| marketing tool when backed by an invaluable, suitable | | | | regret it. |
| and imaginative initiative. There are ample | | | | Just because business is sluggish does not mean |
| opportunities to promote your products in the | | | | there is nothing you can do to promote your brand |
| market, but you must do some initial research. | | | | consciousness. With a little imagination, you can get |
| In current times, everyone is cutting back; interest | | | | your Company's vital information such as website, |
| rates are plummeting and Advertising & Promotions | | | | contact details and merchandise to the masses. |
| budgets have been brutally slashed. Yet, your | | | | One of the reasons why personalized pens are so |
| Company still needs to be put out there. So what | | | | well-liked is because it actually works; it is affordable |
| can be done? The answer may very well lie in | | | | advertising and promotions with minimum hassle. Your |
| bespoke pens. Customized pens will exchange hands | | | | customers/ clients base will definitely appreciate the |
| approximately 5 times. Think about it. You get 5 | | | | gesture; that even in tough times, they are still your |
| times worth of marketing and promotion for the | | | | number 1. |
| exact same price. That is definitely value for money. | | | | Early on, it is mentioned that you must first do some |
| Made-to-order pens are one of the most efficient | | | | research into what is available to you. Ensure that |
| instruments in the promotional product business, and | | | | ample time is allocated for the purpose of |
| let us not forget the fact that the stationery | | | | dispensation, proofing, manufacturing and shipping of |
| industry dominates 29% of the promotions sector. | | | | your customized pens. Always remember to |
| Advertising budget cut? No problem. The customized | | | | scrutinize proofs to ensure the color and design |
| pen is perfect, as it is durable, inexpensive (not | | | | chosen is what you really want. The key here is |
| cheap, there is a difference) and lightweight. Plus, | | | | simplicity, elegance and function all rolled into one. |
| everyone uses pens, and would welcome receiving | | | | Too much information and your pens become useless |
| one. You can disseminate these pens to everyone on | | | | marketing tools. Too little and no one will know what |
| your mailing list, and still have enough to send to | | | | your Company is all about. |
| potential clients. | | | | One of the proven successful methods of pen |
| The design choices are infinite. You can pick colors | | | | allocation would be at tradeshows. Since a lot of free |
| which complement your Company to choosing a | | | | goodies are given out during these conventions, why |
| finishing in accordance to your budget limitations. You | | | | not step on the bandwagon. Thousands of people |
| do not need to invest in expensive pens, unless | | | | attend tradeshows; and this may very well be the |
| they're meant for your top clients. There are many | | | | perfect marketing gimmick for your Company. |
| versions available which can be made to look trendy | | | | Everyone covets the free and stylish customized |
| and elegant. Find a trustworthy supplier who can best | | | | pen. They may be inexpensive, but they work. |