| In politically correct business, a business relationship or | | | | That is why much attention is now being paid to |
| business deal is often sealed with a handshake which | | | | "having the right pen" - a pen that looks good, a pen |
| is considered the "gentlemen's agreement". It is a | | | | that accentuates the business suit or dress that you |
| symbolic exercise around the modern business world | | | | wear, a pen that goes with your other accessories, a |
| in every continent. | | | | pen that writes smoothly, and feels good in your |
| Sealing a business deal by transactional definition | | | | hand. "The right pen" will follow its user through a |
| means putting down a signature on a sales contract | | | | business life time of victories and defeats and be a |
| or document - "inking the deal". Inking your name on | | | | relentless companion through several important |
| a piece of legal paper or document has a certain air | | | | business mile stones and signature signings. |
| of importance and reflects a moment in time where | | | | "The right pen" by definition of sophisticated business |
| you shouldn't just pick up any old pen. It is a moment | | | | standards should be personalized - either with the |
| that calls for something more sophisticated. | | | | name of the person carrying it, or with the business |
| Prominent business men and women around the | | | | that it represents. You can imagine the powerful |
| world have realized the impact they make with the | | | | impact it makes when a business man or woman |
| clothes and accessories they carry; The type of suit, | | | | picks out an elegant personalized pen peeking out |
| brief case, jewelry and watch that you wear in | | | | discreetly from the front pocked of a suit jacket. |
| today's society, have come to define who you are | | | | You can also imagine, the same moment in which the |
| as a person, what you stand for and the values you | | | | contract and personalized pen are slid across the |
| carry. | | | | table for signing, sealing the deal. |
| Likewise, the pen is a business tool of utmost | | | | A personalized pen is a statement to the character |
| significance. If you are a successful business man | | | | of a modern business man or woman. Promotionally |
| frequently attending business sessions, international or | | | | speaking, it is an investment in the relationship that |
| local meetings, political debates or other gatherings, | | | | you nurture with your clients and the business men |
| you will know that documents are being signed under | | | | and women that you interact with. |
| the magnifying glass of media or other meeting | | | | You will know that "the right pen" is a personal tool |
| attendants. | | | | with more relevance and part taking in a person's |
| The moment of signing a document is often the | | | | business dealings, than any other office item or |
| pinnacle of long period of negotiation and dealings. It | | | | accessory. |
| is a ceremonial moment of celebration and reflection | | | | |