| u are planning on using promotional pens to advertise | | | | these pens for a long time since they are cheap and |
| your business, then you are taking a great first step | | | | easy to lose or replace. This could be good in a way |
| toward getting your company name out there for | | | | since you might gain interest when someone finds |
| people to find and make use of. The goal of any | | | | one of your promotional pens, but to ensure that |
| promotion is to keep your old customers coming | | | | they are used and safeguarded by your customers, |
| back with rewards for their loyalty and promises of | | | | metal pens are the best bet. |
| continued great service and to attract new business. | | | | Keep them on your person and hand them to your |
| If you can do both with one action, then it seems | | | | customers when they express the need for a pen. |
| foolhardy not to take advantage of the opportunity. | | | | When they try to return it, tell them that it is for |
| Using promotional pens is a great way to reward | | | | them because they do business with you. They will |
| existing customers with something useful while at the | | | | immediately feel appreciated, and will be thankful for |
| same time placing your advertising in a place where it | | | | the surprising gift. They will be more likely to keep a |
| will likely be seen again and again, both by your | | | | nice, well made promotional metal pen, and will have |
| customers and by others with whom they come into | | | | lots of good things to say about your company the |
| contact. A promotional pen bears your company | | | | next time someone asks them what they |
| name and logo, and says good things about your | | | | recommend for your particular kind of service. |
| company. | | | | Just like with plastic pens, metal pens also get carried |
| Promotional pens tell the public that you are generous | | | | around and used, exposing your own customers to |
| as a company and are willing to go the extra mile to | | | | your company information and also exposing those |
| give them something that they will find useful or | | | | around them to the same. People who ask where |
| helpful in some way. Everyone uses a pen from time | | | | your customers got such a nice pen will be referred |
| to time, and carrying one of your promotional pens is | | | | back to you, and your promotional metal pens will |
| a great way to spread the word about your | | | | quickly pay for themselves. You might think that the |
| company. | | | | extra expense of metal pens over plastic pens is not |
| The biggest question once you have decided to | | | | worth it, but think about how you want to proceed |
| make use of promotional pens is whether you are | | | | before you choose. Do you simply want to hand out |
| going to use metal or plastic pens for your | | | | novelty pens, or do you want your customers taking |
| promotional needs. Plastic pens are great for setting | | | | home a pen that they will use and display again and |
| up in a cup on a desk and encouraging your | | | | again? |
| customers to take, but they are less likely to keep | | | | |