| The golden rule of promotional gift giving is simple: | | | | Remember |
| Give Useful Gifts. When the promotional items that | | | | In that same survey, business travelers were asked |
| you send out are ones that your customer or | | | | what it was that they liked best about the |
| prospect will find useful, you'll get the full benefits of | | | | promotional gifts that they received. The number one |
| additional exposure and increased good will. Printed | | | | answer with 75% of respondents was that it was |
| pens are one of those items that everyone can use, | | | | useful. The second most common answer with 20% |
| but you can greatly increase the value of giving out | | | | responding was that it was attractive. You can |
| printed pens with your company name by choosing | | | | increase the response to your printed promotional |
| pens that are more than just printed pens. | | | | pens by choosing ones that are more useful and |
| How Effective Are Printed Pens? | | | | more attractive. |
| In order to be effective, an advertisement must do | | | | When choosing printed pens to use as promotional |
| three things: | | | | tie-ins or executive gifts, follow a few rules and you'll |
| - It must capture the attention of the prospect. | | | | be sure to send out pens that will be valued and |
| - It must engage the prospect in some way. | | | | used every day by those who receive them: |
| - It must be remembered after the advertisement is | | | | 1. Avoid cheap novelty pens. They're fine for trade |
| over. | | | | show handouts and around town visibility, but if you |
| Printed pens and other promotional products that are | | | | want to be THE pen, go for quality. |
| used by your prospects have the advantage over | | | | 2. Choose printed pens that offer unique, useful |
| any other type of advertising in all aspects of | | | | features. A pen that doubles as a USB flash drive or |
| advertising. The right printed pens will attract | | | | includes some other nifty feature is more likely to be |
| attention, they will engage your target market when | | | | kept and used. |
| they're used, and your message will be delivered | | | | 3. Pick printed pens that you'd like to use yourself. If |
| over and over again. | | | | you've got a favorite pen, look for promotional pens |
| In research conducted at a major metropolitan | | | | that offer the same features. |
| airport, businessmen were asked if they had received | | | | 4. Ask for recommendations from a promotional |
| a promotional product from any company in the last | | | | items consultant. Any reputable company that sells |
| twelve months. Of those asked, 75% recalled | | | | promotional and printed pens and other items will |
| receiving a gift from a company. Of those who | | | | have representatives that know their product line. |
| received a gift, 52% had done business with the | | | | Tell them what you're looking for and ask for a |
| company after receiving their promo item. A | | | | range of recommendations. |
| staggering 73% said they use it at least once a | | | | Don't choose printed pens that will be just another |
| week, 43% said they use it every day and an | | | | throwaway. By taking the time to choose pens that |
| amazing 33% of those who were surveyed had the | | | | are useful, well-made and attractive, you'll reap |
| promotional gifts that they'd received on their person | | | | benefits that you'll get from no other advertising |
| currently. The number one promotional item that had | | | | medium. |
| been received by the survey group? Printed | | | | For further information on business gifts check out |
| promotional pens. | | | | the nets leading promotional gift suppliers online |
| How to Make Your Printed Pens the Ones that They | | | | today! |