| If you are anything like me I am sure you have a | | | | 'freebie'. There are so many options and choices |
| huge collection of printed pens that you never really | | | | available from the cheap stick pen up to the |
| remember receiving. I am constantly walking off with | | | | expensive fountain pens depending on your target |
| someone else's pen but never seem to be able to | | | | audience. A budget stick pen is perfect for those |
| find one when I need it! Pens are like shoes to me... | | | | price conscious individuals who are working to a tight |
| you can never have too many! | | | | financial constraint but you would not give this to |
| With everyone cutting prices (except on the items | | | | your top client to say 'thank you' for their business! |
| you actually buy) and interest rates at an all time low, | | | | In this instance corporate pens are far more |
| we have to ask ourselves what can we do to make | | | | acceptable. With colour schemes and finishes in the |
| sure we get ourselves out there? Well I have the | | | | thousands and with many offering you the option to |
| answer to this question....print your details on | | | | customise your promotional pens to your corporate |
| customised pens. Printed pens will on average change | | | | colour scheme my question would be 'What are you |
| ownership five times within their 'life span' so that | | | | waiting for?' Of course I am easily confused with so |
| means you get 5 times the amount of marketing for | | | | many options available so the savvy distributor or |
| the same price. I might not be the best when it | | | | supplier comes in handy to be able to point me in the |
| comes to Mathematics but that seems like a good | | | | right direction. Prices may be regarded as an indication |
| sum to me! | | | | of quality but I feel that is an outdated way of |
| A printed pen is the most effective marketing tool in | | | | looking at the promotional pen market as that does |
| the promotional product industry with the stationery | | | | not mean that you have to buy expensive brand |
| sector making up 29% of the promotions industry. | | | | names as there are many pens that are more cost |
| These days we just don't have the money to spend | | | | effective and do the job! |
| on expensive advertising campaigns so if you are | | | | Bearing in mind in my experience and with the |
| feeling the pinch the pen is a lightweight, cost | | | | information I have just shared with you I would |
| effective option for mailing to existing and potential | | | | recommend that you get some promotional pens |
| customers. As we all use a pen during the day at | | | | printed right away! All you have to ask yourself is |
| some time or another it is always a well received | | | | 'What do I have to lose? |