| Steve McCary was put in charge of promoting his | | | | send them out with a well thought out letter telling |
| company's internet site. The site had cost the | | | | his customers about everything his site had to offer |
| company dearly but to date, very few people had | | | | them. |
| visited it. This angered Steve's boss a lot as it was | | | | In addition to this, his business gift supplier |
| mostly Steve's idea to revamp the old site in the first | | | | recommended ordering 100 Parker Vector Roller Ball |
| place. Steve realized this could be the end of his very | | | | pens printed exactly the same as the cheaper plastic |
| happy five years working for ABC Desktop Systems | | | | pens. Parker Vector Roller Balls are Parker's most |
| if he did not draw more traffic to the company | | | | popular promotional pen. The idea was to offer the |
| website. | | | | high quality Parker pen to the first 100 of his |
| Promotional gifts had always been something he had | | | | customer that visited his site and registered. This |
| considered in the past for promoting his company at | | | | would let him know that they had visited the site and |
| exhibitions and trade shows but he never got around | | | | also gave him their email details so that he could send |
| to ordering any. He reached for his front pocket and | | | | them email advertising shots sometime in future. |
| took out a pen that he picked up about a month | | | | The idea was such a success that 100 of his |
| prior when he was visiting a supplier. He liked the | | | | customers immediately went on line to register on his |
| colours and the design of the stylish pen and the | | | | site when they received his letter. The three minutes |
| way it had been printed with his supplier's logo and | | | | it took them to register were worth spending to |
| details. He knew instantly that this was his moment | | | | receive the free promotional pen gift. In fact, within |
| to excel himself and reached for his computer to | | | | the next couple of weeks many more customers |
| search for a promotional pen supplier. | | | | registered on the site. Not wanting to disappoint |
| He typed 'promotional pens' into Google and found | | | | them, Steve ordered 500 more Parker Vectors and |
| three interesting sites. One of the companies was | | | | sent them to each and every customer that took |
| particularly helpful in assisting him and giving him ideas. | | | | the time to register on ABC Desktop's website. |
| They new the pen that Steve had in his hand and | | | | Steve's boss was so happy with the success of the |
| also recommended many others that might be of | | | | project that he insisted that Steve continue using |
| interest. As the promotional gift supplier had many | | | | promotional pens, the UK's most popular promotional |
| years in the industry, they were able to suggest | | | | gift item, to promote the company's website and |
| ways of getting his customers to visit his website | | | | services. One of the plastic cheap pens |
| and use it. | | | | recommended by his supplier proved to be very |
| The Business Gift supplier recommended printing | | | | popular with his customers so he continued to |
| 2000 plastic pens with his logo, telephone number and | | | | enclose one in every letter and invoice the company |
| web address. He could send 1500 to his top contacts | | | | sent out. He found it to be an excellent means of |
| and still have 500 to send out to new customer. As | | | | getting his company logo and contact details in front |
| pens are light weight and compact, he decided to | | | | of his very important clients. |