| If you are like me, you will no doubt have hundreds | | | | you would normally print on your business card. This |
| of business cards, some new and some very old. | | | | should include your logo, full name, company name |
| These are usually filed away in a business card holder | | | | and of course all of your contact details. |
| of some sort or thrown away. Business cards are still | | | | Please note that the better quality pens will be used |
| very popular but as most of us are using computer | | | | much more than the cheaper pens. Try to choose |
| organisers these days, the information on the | | | | pens you enjoy writing with and chances are your |
| business card is usually input into the system and | | | | customers will too. The next time you see your |
| then filed away never to be seen again. There is a | | | | customers, ensure they get a few pens, remind |
| better way of getting your information into the right | | | | them to input your details if they do not have them |
| hands. | | | | already into their computer and let the pens do what |
| You are of course familiar with the term 'Out of | | | | they were made to do: promote you. |
| sight... out of mind.' This slogan is very true. In order | | | | Something as simple and inexpensive as a |
| to keep your customers interested in the things you | | | | promotional pen will promote you much longer and |
| do and the services you provide, it is a good idea to | | | | better than a business card ever could. This does not |
| ensure you are in the site and minds of your key | | | | mean you need to stop using business cards all |
| customers. Inexpensive plastic pens and/or metal gift | | | | together. I still have my share of cards ready to |
| pens can play a big role in achieving that goal. | | | | hand out when needed. But pens are an excellent |
| In addition to your normal order for business cards, | | | | addition because your target customers will use them |
| why not try this as well. Contact a promotional gift | | | | and see your details each time they do. Pens keep |
| supplier that specialises in promotional pens. You want | | | | you and your message in clear view. We all need |
| a supplier that specialises in pens in order to get the | | | | pens daily so why not ensure your details are printed |
| best price and pen for your budget. When you have | | | | on the pens of your choice. |
| chosen the pens, print them with the same details | | | | |