| Attending exhibitions is a great way to generate | | | | If your budget allows you could spend a little more |
| interest in your company and really raise your profile | | | | and get a third promotional giveaway gift. Something |
| within your industry. But attending these events is | | | | like a nice Conference Folder available from only 50 |
| not cheap and the cost to book a space can run into | | | | pieces or memory sticks again available from only 50 |
| ten's of thousands of pounds then you need to buy | | | | pieces and pricing is anywhere from £4 - £10+ |
| the stands and banners. So how can you insure that | | | | depending on quality of folder or memory size of the |
| your company is remembered after the event? | | | | USB sticks. These are great when people are at your |
| Well by investing a small amount of money into | | | | stand or walking past but how do you get your |
| buying some promotional giveaways can certainly | | | | company seen throughout the exhibition hall? Why |
| help your company get remembered. Selecting the | | | | not get some Cotton Shoppers printed up with your |
| right promotional gifts is crucial. I would always | | | | details and stand number to hold any catalogues you |
| recommend splitting your budget into 2 or 3 pots. | | | | want to give out? This way when people leave your |
| Ordering something like 500 plastic pens only costs | | | | stand they act as mobile billboards and advertise your |
| around £150 - £200 depending on the model you | | | | company to everyone they walk past. |
| choose and these should be placed at the front of | | | | Or how about having something like an adloop |
| your stand so people walking by can pick them up. | | | | keyring printed with your details and having them |
| Then you should have a higher quality item to give | | | | numbered up for example 1 - 500 and place someone |
| out to people that you feel that you may be able to | | | | by the door to give them out to everyone that |
| do business with, something like mugs (which are | | | | enters the exhibition hall along with a small flyer with |
| available from 36 pieces in dye sublimation or 72 | | | | instructions to visit your stand to see if they have |
| pieces direct print) which cost around £1.20 - £2.50 | | | | won a price, something like a bottle of wine, or a |
| depending on print colours and quantity needed. Or | | | | hamper or a box of chocolate? Or maybe a voucher |
| maybe a Parker Jotter or Parker Vector Rollerball | | | | for a free product of yours or free service? |
| pen for a similar price break. | | | | |