| Promotional Ink pens are an exceptional resource to | | | | match the item to your target audience. |
| add to your organization's marketing mix. They are | | | | Many organizations are concerned with price and are |
| one of the most cost effective and versatile | | | | quick to look for the cheap promotional pen. |
| promotional products available. | | | | Remember, you'll get what you pay for and cheap |
| Have you ever lost a pen before? | | | | may not be the best. A cheap or low cost pen is |
| Have you loaned your pen out to someone and not | | | | best to consider as a giveaway or promotional item. |
| have it returned? | | | | These are pens that you buy by the hundreds and |
| The average ink pen has eight different owners. | | | | pass them out at tradeshows, business expos, or |
| What if your pen was imprinted with your | | | | simply as business cards. The idea is to get maximum |
| organization's logo or message? | | | | exposure for your advertising message. |
| Think of the exposure your pen could generate! | | | | However, don't throw caution to the wind and |
| Your organization's information imprinted on a pen | | | | overlook quality when going cheap. The worse thing |
| and transferred between eight different people. This | | | | you can do is hand out ink pens with your logo |
| simple and cost effective promotional product has | | | | imprinted all over them and they don't work. What |
| the possibility of impacting 8-times as many | | | | do you think that does to your organization's image? |
| customers as other advertising methods. | | | | Cheap pens must be a cheap organization. |
| Consider the business card. What usually happens | | | | Remember, do your homework and match the pen |
| with a business card? It gets stuck in a wallet, purse, | | | | to the promotion. |
| or Rolodex where it may or may not be seen again. | | | | Higher end pens make excellent corporate gifts, |
| Now, consider the promotional ink pen customized | | | | customer appreciation, or employee recognition |
| with your unique message. Remember, the average | | | | awards. If you want the recipients to appreciate |
| ink pen has eight different owners. So, if this holds | | | | receiving a pen as a gift then you need to ensure |
| true then you've gained 8-times the exposure by | | | | that it has an elegant look and writes like an |
| using promotional ink pens versus the traditional | | | | expensive pen. The best bet is to go with a |
| business card. | | | | reputable name brand to make certain of the quality. |
| Promotional ink pens have evolved over time and the | | | | An added show of appreciation is to package the |
| potential for customized and personalized pens is | | | | pen in a nice gift box. |
| limited only by your imagination. There are bent, | | | | Promotional ink pens are a versatile advertising |
| bubble, carabiner, multifunction, syringe shaped, | | | | medium that have stood the test of time. They are |
| executive, and hundreds of other styles of pens | | | | an effective way to promote your organization at a |
| available. You can even get pens that contain USB | | | | great price per exposure. |
| drives able to hold 2 Gigabytes worth of information. | | | | Now that's marketing with the write stuff. |
| The key is to research the available options and | | | | |