| Promotional Items and Business Gifts are a crucial | | | | you call them up they are sure to link you with the |
| part of any company's marketing mix. They are used | | | | item that is now in their office. This turns a cold call in |
| to reinforce a message that you wish to give to | | | | to a more warm call. |
| your customers and prospects. If you get sent a | | | | Business Gifts are presented to your customers or |
| really nice pen from someone each time you speak | | | | prospects after a meeting, at an exhibition or |
| with them or see them you are sure to remember | | | | conference, networking event or site visit. This is |
| that they gave you the nice pen and then remember | | | | where they can be used to reinforce the message |
| the context that the pen was given to them in, i.e | | | | from your conversation at the said event. These |
| new service or product they can now offer. | | | | gifts are not normally 30p plastic pens but more like a |
| My Managing Director was given a promotional mug | | | | £2.00 mug or PU conference folder or Parker Pen. |
| around 12 years ago when he was on a site visit to a | | | | And can sometimes be items like picnic sets, |
| power station, each time he uses the mug he can | | | | suitcases or fondue set. |
| recall who gave it to him and remember the site visit. | | | | Please remember that promotional items don't just |
| That is much more impact and gives longer exposure | | | | have to be pens, coasters and mouse mats. There is |
| than an advert in a magazine can ever generate. | | | | a massive range of gifts available to help you stand |
| Examples on how they are used: | | | | out from the crowd so don't always buy the best |
| Promotional Items are excellent for breaking the ice | | | | selling item, unless it fills your needs, but if you do |
| with new prospects. By sending them a promotional | | | | want to stand out please speak to your promotional |
| mouse mat or stress toy along with the prospecting | | | | gifts adviser and they are sure to have many ideas |
| letter you can make the follow up call easier as when | | | | for you. |