| Promotional pens can and do work for any | | | | a service or a product. This could be a simple logo |
| organization regardless of the service or the product | | | | that is recognizable by anyone at any point in time. |
| that the organization deals with. These are simply | | | | The company branding gives it the authority to |
| pens that are branded with the company name, logo, | | | | operate as a window cleaning company. On the |
| and any other information necessary. The company, | | | | branded pens, the company could jot down its |
| to attract new customers and to acknowledge and | | | | physical location. This makes it easier for the |
| appreciate older existing clients, uses them for | | | | consumer to find the company in case any of its |
| marketing purposes. Window cleaners or window | | | | services are required. The company contact could |
| cleaning service providers are no exception. | | | | also be branded onto the pens. This could be in the |
| Window cleaners are individuals that are simply in the | | | | form of an e-mail address or a telephone number |
| business of cleaning windows. They clean windows | | | | because these are the more common modes of |
| on commercial property, residential property and | | | | communication. On the other hand, it could also |
| even industrial sized properties. These companies or | | | | include a fax line for the more corporate type of |
| individuals can use promotional pens in different ways. | | | | target market. |
| The pens can be used to make the company name | | | | The company, at strategic points within its area of |
| known. This is especially important for companies | | | | operation, could give out these branded pens. For the |
| that are new in the industry and need potential | | | | residential clients, the pens could be given away at |
| clients to know that they exist and what they are all | | | | the nearest shopping complex where the majority of |
| about. Older companies can use these same pens to | | | | the residents do their grocery shopping. For |
| retain their clients and to strengthen their name, | | | | commercial property clients, the company could give |
| brand and image in this particular industry. This is | | | | the pens away at a busy intersection or at the |
| beneficial because the company name gives the | | | | entrances to these buildings that the client is |
| organization a unique identity within the business of | | | | targeting. The same also applies for industrial |
| window cleaning and gives it room to build up a | | | | property. Any employee of the window cleaning |
| strong image as the company of choice to go to for | | | | company must also use the branded pens regardless |
| window cleaning services. The company name also | | | | of location. This is another form of indirect marketing |
| gives the company's jurisdiction. This is simply the | | | | for the company, which incidentally has a long desk |
| company's area of operation and the specific things it | | | | life. Regardless of the business, promotional pens do |
| is involved with. | | | | indeed come in handy in spreading the word about |
| The company logo on the pen (if any) should be | | | | the organization in question and the products and |
| clear enough to indicate what the company offers as | | | | services it offers. |