| Everybody receives promotional pens at some point, | | | | they have to be gimmicky or serve some purpose |
| but this does not mean they are no longer a valid | | | | besides being a writing implement. They could be |
| part of a well-planned marketing strategy. Every item | | | | laser pointers, LED lights, dosage meters, voice |
| you can think of has already been given hundreds of | | | | recorders or a whole lot more. |
| times over to potential customers, mass markets | | | | If you are promoting your brand by giving |
| and your valued clients - pens are no exception. | | | | promotional pens to every company and school |
| However, you can still use this simple item as an | | | | within a fifty mile radius it is probably a better idea to |
| important part of your marketing drive if you take | | | | go with a company who already have a line of pens |
| the time to come up with something different. | | | | that you like. Most good quality pens can be bought |
| If you are looking into promotional pens you have | | | | in large batches for well under $1 per unit. There are |
| two options to have them made. Either you can go | | | | pens that only cost a few cents each, but |
| with a promotional gifts supplier who will already have | | | | everybody already has a collection of cheap plastic |
| several models of pens to choose from. They allow | | | | pens given to them by various companies. All your |
| you to choose colors and print your logo on the | | | | pens have to do is look to be of a slightly higher |
| pens, but you are limited to the designs they have in | | | | quality than everybody else's in order to really |
| store. The other option is to go with a plastics | | | | impress people. |
| fabricating company or a company who actually | | | | If you want your promotional pens to make an |
| make pens and approach them to see if they can | | | | impact, don't just have your company name and logo |
| make your design, or help you come up with your | | | | printed on the side of some plain color pens and |
| own. | | | | shipped off. Take the time to find a funky design |
| If you are distributing your pens to mass markets, | | | | and bright colors. Have your logo placed in a clever |
| the latter approach is probably far too expensive. On | | | | spot, and make the pens look different to those that |
| the other hand, having custom pens made is not | | | | people have been receiving as promotional gifts for |
| really viable if you are only distributing them to a few | | | | years. If you do this and give people a pen that they |
| offices. Promotional pens are supposed to be one of | | | | will actually use to write instead of simply give to |
| the more affordable ways of promoting your brand, | | | | their children when they need stationery for school |
| so try to find the best deal before you sign anything. | | | | you will have created an incredibly affordable yet |
| Custom made pens typically have a lot of impact, but | | | | powerful branding tool. |