| Everyone uses a pen throughout their daily activities, | | | | front of them instead of looking it up in the |
| making them a very effective way to advertise the | | | | telephone directory. |
| name of a business or service. | | | | A promotional pen is one of the few forms of |
| Both painters and decorators supply their potential | | | | advertising that can wind up in the possession of a |
| customers with estimates and bids providing an | | | | competitor and not be put out of sight. |
| excellent opportunity to present a small gift bearing | | | | Other forms of advertisement when left behind are |
| the company name and logo. | | | | quickly removed, but a pen is usually given a place of |
| Promotional Pens as a form of advertising have a | | | | honour, along with the other writing devices |
| long period of circulation. Business cards often wind | | | | businesses like to make available to their customers. |
| up in the waste bin, but very few persons will discard | | | | Fancier pens make a welcome gift for holidays, and |
| a working pen. Promotional pens have a way of | | | | are a special way of saying thank you to customers. |
| turning up years after they have been first | | | | Passing out promotional pens at large gatherings |
| distributed. | | | | rarely requires permission, and is usually well received. |
| Promotional pens, especially when purchased in large | | | | When someone is handed other forms of advertising, |
| quantities, can be one of the most effective and | | | | they may feel they are trying to be sold something. |
| least expensive forms of advertising. | | | | When given printed pens, it is more like a free item |
| A pen with the name of a business emblazoned on it | | | | or gift. Eventually they will need the services of the |
| has a way of travelling from person to person | | | | advertiser, and many remember the face of the |
| carrying its subliminal message along with it. From | | | | person who gave them the personalised pens. |
| bankers to schoolchildren, it will make its way among | | | | Pens are a necessary part of any company's |
| the masses. | | | | business supplies, making them perfect for the |
| Even if the services advertised on the customised | | | | double duty of writing and advertising. They are a |
| pens are not needed at the present time, the name | | | | legitimate business expense in both categories. |
| and message seem to stick in the mind of the | | | | When people turn to others for the name of a |
| bearer. Usually someone needing a painter or | | | | painter or decorator, they just might have your |
| decorator would rather call a number that is right in | | | | company name in their hand. |