| One of the most frustrating parts of owning a | | | | will most likely not happen but hopefully you can see |
| business can be marketing. How do you go about it? | | | | the benefits of using promotional pens. |
| Should you focus on the company's website, print | | | | The point is that advertising in a newspaper or |
| advertising, direct mail, direct e-mail, or door-to-door | | | | through a direct e-mail is too temporary, too |
| marketing? The return on investment for the typical | | | | intangible. Newspapers get recycled and e-mails get |
| advertising budget is often disappointing. | | | | deleted without even being read, ousted off into |
| However, in the case of promotional pens, we're | | | | cyber-nothingness without having attracted a single |
| updating the old adage: It takes just a little money to | | | | hit to your website, and most importantly, without |
| make a lot of money. | | | | facilitating a single sale. |
| Let's put it this way: What could an 5000 people | | | | Pens, however, cannot possibly be deleted into |
| interested in your products and/or services do for | | | | cyber-nothingness. They are more likely to sit in a jar |
| your business? | | | | on a desktop. |
| If you purchased 1,000 pens with your company's | | | | But what if that happens? What if it just sits there? |
| name on it and successfully handed out all 1,000 of | | | | You know the other old adage, "I know it like the |
| those pens, that would be 1,000 people who are | | | | back of my hand." Well, isn't it the same with your |
| now familiar with your brand. They know your | | | | desktop? You stare at it for eight hours a day, don't |
| company's name, your phone number, email address, | | | | you know all the things on it? And if your pen is a |
| your website, and any other information you print | | | | super high quality pen, it is most likely to become the |
| onto your pens. A recent study in the UK showed | | | | "favorite pen." Then it gets a name and a special |
| that a promotional pen will change hands on average | | | | place in the prospect's heart. The prospect takes to |
| five times. That is 5000 people who could become | | | | memorizing your info during meetings. Then the |
| customers and purchase from you. | | | | prospect becomes a customer. |
| What if every single one of those 5000 people went | | | | Promotional pens are an effective marketing strategy |
| to your website and discovered the excellence that | | | | for a low cost. They are a tangible representation of |
| is your company? | | | | your logo, helping to build your brand and cement |
| ...Your profits just went through the roof, that's | | | | your company name into the minds of thousands |
| what. You successful marketer, you! Of course this | | | | (plus their colleagues). |