| One of the biggest promotional items on the market | | | | is fine, but having promotional pens there for the |
| today is the promotional pen! The fact that they are | | | | taking would be even better. Each time someone |
| useful and rather inexpensive, not to mention they | | | | signs up for your mailing list or monthly drawing, they |
| can be bought in bulk, makes them very appealing to | | | | will also be taking promotional pens that will advertise |
| companies young and old. However, once the | | | | your business each time it is used. |
| promotional pens have been designed, ordered and | | | | Handing out promotional pens at almost any function |
| received, your business has to have plans for where | | | | can be beneficial to your business. Whether you have |
| to put them. | | | | a booth at an expo or are a sponsor at an outdoor |
| A very easy way to distribute your promotional pens | | | | golfing event, promotional pens can be placed |
| is with each purchase or sale made. If you hand your | | | | strategically anywhere someone has to fill out a form |
| customer a bag or a receipt with a sale, hand them a | | | | or sign a check. Make sure to clearly state that |
| promotional pen in the bag or with the receipt at the | | | | anyone who uses your promotional pens is welcome |
| same time. Although small, customers and clients will | | | | to take one with them. Having the promotional pens |
| appreciate the sentiment of this free gift each and | | | | circulating is what will get your business name out |
| every time they give you their business. | | | | there and bring in more prospective customers. |
| Another place that promotional pens are handy would | | | | The nicest thing about handing out promotional pens |
| be at any kind of meeting or seminar. It isn't unusual | | | | is that you do not necessarily have to give out the |
| for participants to remember their paper and writing | | | | same pen each time! Promotional pens are very |
| utensils, but quite often the pen brought may be out | | | | inexpensively priced, so your company can purchase |
| of ink! If you have numerous promotional pens | | | | one kind of pen for one function, another completely |
| available for anyone in attendance, you will surely find | | | | different pen for another function. Your business can |
| that many of those pens are gone by the time the | | | | change the design of the pen, can change the color |
| meeting or seminar is over. | | | | of ink, or can even choose to give away highlighters |
| Many businesses today have a register of sorts at | | | | or novelty pens. |
| their entrance or on their counters. Some also have | | | | The possibilities are endless when you choose to use |
| the growing "fishbowl drawings", where people can | | | | promotional pens as a part of your promotional |
| sign up for a mailing list or a free drawing. Having one | | | | campaign. They are easy to find, easy to create, and |
| pen there, attached to the register or fishbowl, for | | | | useful to anyone who receives them. |
| customers and clients to sign their name and address | | | | |