| When you are putting together a marketing plan for | | | | 3. Radio advertisements - The same thing is true for |
| your company, there are many things to consider but | | | | radio advertisements. You reach a lot of people but |
| the most important thing is to determine how much | | | | not a lot come into your store as a result. |
| you want to pay. As a small business owner, you | | | | So, what can you do and where can you go for your |
| need to find several ways to make your business | | | | marketing strategy? There is only one place for a |
| successful but you may not have a lot of money to | | | | small business to turn and that is to the promotional |
| do it. Some of the costs that you will be looking at | | | | gift marketing strategy. Promotional gifts are great |
| include: | | | | because they allow your company to get exposure |
| 1. Newspaper advertisements - These can be | | | | to hundreds of people for a fraction of the price of |
| effective but the days of the newspaper are long | | | | regular advertising. If you put your company name |
| gone and there are a lot of high rates for advertising. | | | | and logo on a pen, it will reach roughly 10 to 20 |
| You will typically pay $1,000 for a full page ad, even | | | | people over the course of the life of that pen. If |
| in a local paper, and only reach a few hundred people. | | | | only 10 percent of those people buy from you, that |
| This means for each person you reach, you are | | | | is one to two people coming into your store. If they |
| spending as much as five dollars. Only a fraction of | | | | each buy an item worth $20, you have gained a big |
| these people will come to your store. | | | | return on the investment of a two dollar promotional |
| 2. Television advertisements - These are well-known | | | | pen. |
| and seen by many people but they are horribly | | | | That is how easy it is to market your company |
| expensive. You will pay thousands of dollars and | | | | through promotional pens. You can reach a lot of |
| reach thousands of people, yes, but is it worth it. | | | | people, you can do it cheaply and you do not have |
| You need to reach a lot of people to bring in enough | | | | to worry about doing this every week. A pen will last |
| sales and often this is too expensive for most small | | | | for years and it will advertise your company that |
| businesses. | | | | entire time. |