| Promotional pens are called promotional pens because | | | | business name and logo to promotional products that |
| they promote your business. It's as simple and clear | | | | are inferior in value. Only use the best pens to |
| as that. When someone reads the company name | | | | promote your business. |
| and logo of your business on a pen, your business is | | | | Promotional distributors with any wherewithal will use |
| being promoted. Just having your company name and | | | | only high quality products to promote your business |
| logo on a pen is a promotional strategy in itself | | | | name and logo. Don't let your brand name be |
| because given the wide use of pens in the business | | | | associated with products that don't work or are |
| world, you can be guaranteed that at least three out | | | | unreliable. High quality Bic and Parker pens are being |
| of every five people who use pens with your logo | | | | used as Promotional Pens because of the association |
| and name on it, will read and recognize your name | | | | consumers have with Bics, Parkers and reliability. Let |
| and logo. | | | | people see your product name and logo on a pen |
| Promotional pens are used to promote businesses | | | | associated with reliability and the word 'reliable' might |
| because (a) pens are in wide use in the business | | | | just start getting associated with your business name |
| world and (b) pens with the name and logo of your | | | | and logo. This is an example of symbiotic marketing - |
| company provide much needed product recognition. | | | | one business name or logo benefiting from the |
| The product in the case of those organizations which | | | | reputation of another business name or logo. |
| seek to give your business brand name recognition, is | | | | Businesses keen to associate their name and logo |
| your business name and logo and the medium for | | | | with a certain standard in quality have become so |
| their promotion is pens. Humble, everyday pens. Pens | | | | compelled by the gravitas of this kind of symbiotic |
| are a simple, inexpensive form of media when they | | | | marketing that expensive Rolls Royce variety pens |
| become the sign boards for your business. Rather | | | | sold by Schaeffer and Mont Blanc are now being |
| than spend extravagant amounts of money on the | | | | used to promote business names and logos. This may |
| traditional sources of media promotion like television | | | | seem extravagant to some eyes, but there is a |
| and radio, promote with pens - promote with | | | | proven relationship between quality and brand name |
| products. | | | | recognition in Promotional Product Marketing |
| When using pens to promote your business it is | | | | Few businesses are able to command a fleet of Roll |
| important that the merchandise used to promote | | | | Royce vehicles with their product name and logo on |
| your business is a high quality product. People should | | | | the side of the car, but for just a couple of thousand |
| be able to associate the quality of your business | | | | dollars, business names and logos can become |
| name and logo with the type of promotional products | | | | associated with the use of various types of |
| that are used to advertise them. Do not lend your | | | | prestigious writing equipment. |