| Fountain pens are essentially the oldest type of pen | | | | 1. Compile a list of your 20 best customers. These |
| that we have, without including quills. Fountain pens | | | | are the customers who are the ones that not only |
| are very nice pens that work by putting ink inside | | | | buy the most from you, but which come into the |
| the pen and it flows down to the tip of the pen | | | | store the most often. It is important to remember |
| where you can write. While these pens can be a pain | | | | this because one customer may spend $1,000 once, |
| to use, they are highly-sought after as collectible | | | | but another customer may spend $20 over the |
| pens and for people who want to write in an | | | | course of 20 visits. The second customer spends |
| old-fashioned manner. This also presents some great | | | | less, but they come by more and deserve to be |
| opportunities for you as a business because you can | | | | rewarded as a result. |
| give away promotional pens, fountain pens to be | | | | 2. Once you have your list, have the fountain pens |
| more specific, in order to win customers. | | | | designed with the names of the customers on them. |
| Think of it this way. You can probably give away ten | | | | Each pen will be personalized for the customer with |
| ballpoint pens for the same price that one fountain | | | | your company name and phone number on the pen. |
| pen will cost you. While many of the customers will | | | | Also put "Thanks for your business" on the pen. |
| appreciate the pen you gave them, how many are | | | | 3. Call the customers and tell them that you have a |
| actually going to use the ballpoint pen? It will probably | | | | gift for them, or provide the customers with the |
| just end up in a jar or a drawer, or pass through a | | | | pens when they visit. Tell them you wanted to thank |
| number of hands over its life. When a lot of people | | | | them for their business and that you hope they |
| see the ballpoint pen, that can help you get | | | | continue to come in for many years to come. |
| exposure, but a fountain pen is just better. | | | | That's all there is too using promotional fountain pens |
| This is what you need to do to win customers and | | | | as a way to get customers into your business and |
| their loyalty with promotional fountain pens. | | | | keep them loyal. |