| There are many different ways Football clubs can | | | | used as needed, or distributed to others to use as |
| benefit from using promotional gifts, such as printed | | | | needed. This generates a new cycle of users which in |
| pens. Promotional gifts are gifts representing a Club | | | | turn, reaches a new spectrum of potential fans for |
| or team name, in order to attract customers and | | | | the football club. Promotional pens are seen as a |
| increase the interest of the club. Using promotional | | | | cheap way of advertisement. It differs from other |
| pens will help in many ways to do so. | | | | promotional ways such as making t-shirts, television |
| Promotional pens used in the form of advertisement | | | | commercials, and such because the cost is generally |
| ensure that the Club name is getting around and | | | | cheaper than these. Financially, it is very reasonable |
| being seen by everybody. It is common to use | | | | to use this form of marketing. Customised pens are |
| personalised pens in settings such as businesses, in | | | | also an easy form of advertisement as stated above |
| shopping areas, or even games of the Club. Also, | | | | because the circulation works itself. People give away |
| they can be used as rewards. For example, pens can | | | | pens, other people lose pens and find pens, |
| be purchased by schools and businesses and given | | | | therefore, there is simply no telling where the pen will |
| away in form of reward for completion of | | | | end up, and where it will turn up. This benefits a |
| assignments or well-behaviour. Also, they can be | | | | great deal to the company because there are many |
| distributed at events, or given as incentive. Common | | | | people only semi-serious about Football, so this pen |
| examples of this would be at sport events, if you | | | | may act as a stepping stone to getting that pen |
| sign up for a credit card, you get a customisable pen. | | | | holder to tune in to your games, or possibly purchase |
| Football clubs can greatly benefit from doing so. In a | | | | some of your apparel. Promotional pens act as a |
| business setting, the football club could easily leave a | | | | cheap, yet very effective way to mark your Football |
| box full of promotional pens with various companies | | | | Club. The reasons listed contribute substantial |
| in the area, and the pens will eventually circulate out, | | | | possibilities of increasing your target market, or |
| reaching new potential markets. | | | | bringing new persons to your market. |
| People do not generally use or buy pens based on | | | | Promotional pens play the role of an employee buy |
| what type of design or writing is on them, they use | | | | representing your team everywhere they are seen. |
| them as writing utensils. Therefore, somebody is not | | | | They can be customised to your liking and what you |
| going to look down and see the football club on the | | | | feel will most catch the eye of the user. |
| pen, and disregard its use. The pen is going to be | | | | |