| If you are buying in bulk you can get promotional | | | | than a segment of the general public then the stakes |
| pens for a few cents each. On the other hand you | | | | change a little. Perhaps you are giving out your |
| can also pay several hundred dollars per pen. It all | | | | promotional pens to all new customers who signed |
| depends on who your pens are intended for, and | | | | up for your service in the last year, or giving them |
| what you hope to achieve by distributing free pens. | | | | out to one client's staff as a way of saying 'Thank |
| Your choice of supplier, how you want your logo | | | | You' or to entice them to buy your products. Either |
| printed on the pens and how widely you would like | | | | way, you are probably looking at ordering 500 pens |
| to distribute them can all factor into how much you | | | | or less. Here it is not worth your while to go for one |
| end up spending on your pens. Here are a few | | | | of the larger suppliers with loads of cheap pens. |
| guidelines for deciding how much of your marketing | | | | Instead you want to try to find something interesting |
| budget should be devoted to these promotional | | | | and gimmicky. Try to find pens that have gadgets |
| items. | | | | built into them, or pens that are in wacky shapes. Go |
| Distributing to a Mass MarketIf you want to get your | | | | for bright colors, strange shapes and unusual |
| pens in the hands of just about everybody, the idea | | | | functions as these are most likely to generate |
| is to find them as cheaply as possible. Here your pens | | | | responses. People are always impressed by novel |
| are essentially flyers that are made out of plastic | | | | items and if you find pens that do something unique |
| rather than paper, and the actual quality is not very | | | | and interesting besides writing you will definitely leave |
| important. As long as they do not look ugly and they | | | | an impression on the people you give them to. You |
| write well enough they will do, and you should try to | | | | can easily spend up to $10 per pen, but this |
| spend as little as possible on them. The idea would be | | | | investment will be well worth it. |
| to order and distribute as many promotional pens as | | | | If you are giving your promotional pens to |
| you can afford to. As a general pricing guideline 500 | | | | executives or high profile clients then having them |
| pens should cost you no more than $200 or $0.40 | | | | engraved with the recipient's name is a sure fire way |
| per pen. If you order batches as large as 10,000 units | | | | to reinforce loyalty. This kind of gift makes people |
| you can manage to get your promotional pens for as | | | | feel as if they are personally appreciated by the |
| little as $0.20 each if you find the right supplier. | | | | company, and this can generate a lot of good will and |
| Distributing to Existing Customers or a Specialized | | | | future business. |
| MarketIf the sample you are distributing is smaller | | | | |