| I'm always amazed when someone asks "May I | | | | they may need one very soon! So even the chronic |
| borrow your pen?" I'm never without one. But the | | | | non-pen carrying people will put one in their pocket, |
| folks who forget, or just don't bother, present ideal | | | | just to be sure. Later, when the time comes to write |
| opportunities for astute marketers and promoters. | | | | down that important phone number or email address, |
| And where is a pen more important than at business | | | | not only will they see your message again, but it will |
| and social gatherings where people need to write | | | | also be seen by everyone in the group. Some other |
| down phone numbers and names of restaurants? | | | | members of the group are certain to make a mental |
| Perhaps even the good idea now and then. | | | | note to pick one up for themselves before venturing |
| Personalised pens are, in their way, quite remarkable. | | | | too far. |
| Pleasing to the eye, yet functional and utilitarian. | | | | Curiously, promotional pens can have a surprising |
| Inexpensive but extremely useful. Best of all, | | | | social function as well. The next day, the pen |
| instantly recognised and appreciated by everybody! | | | | becomes a recognised badge of attendance. Folks |
| Wise promoters know to take advantage of these | | | | who recognise the distinctive customised pens may |
| simple but remarkable features of the pen. | | | | even walk up and say "How did you enjoy the event |
| All promoters want to keep their marketing and | | | | last evening?" Weeks, even months later, someone |
| advertising giveaways in their client's sight and their | | | | will notice the printed pen and remark "You were at |
| minds. Thousands of Pounds are wasted on items | | | | the 'XL Event'? Couldn't make it myself. Was it as |
| which gather dust in cabinets or are perhaps simply | | | | good as people say?" This is ideal promotion. Not the |
| tossed away. Sometimes the cleverest items are not | | | | loud shout, but the long-lasting reminder, the mental |
| even taken home. People pick them up, smile, and | | | | nudge from time to time. |
| place them back in the dish. Printed pens don't suffer | | | | As for myself, well, as I've said, I am never without |
| from these promotional shortcomings. People know | | | | a pen. But when someone asks "May I borrow your |
| they need them. At hospitality events this advantage | | | | pen?" I like nothing better than to say "Please keep |
| is tripled! Not only do people know that they may | | | | it. I have another! |
| need a pen, they know that at a hospitality event | | | | |