| When you are a small business, you need to find | | | | see your company name and logo. |
| ways to compete with the larger companies. The | | | | 5. The customer loses the pen and someone gets it, |
| larger companies have more money, more time and | | | | or someone takes the pen, and now someone else |
| more ability to advertise themselves, so what can | | | | sees your company name and logo. |
| you do? They can have more ads in the newspaper | | | | Now, your pen can be seen by 50 to 100 people |
| and better commercials; does this mean there is no | | | | over the course of its life and that will help advertise |
| way for you to compete against them? Does this | | | | your customer to a lot of people. If you give away |
| mean you should simply sit back and wait for your | | | | 1,000 pens, you will have 100,000 people see your |
| company to fail? | | | | company name and logo. That is an immense amount |
| No, you need to look at different ways to get | | | | when you only spend $2,000 for all the pens. Think |
| business and that is why you should use promotional | | | | about it. If you have a television ad for $4,000, only |
| gifts like promotional pens. Promotional pens are a | | | | about 10,000 people will probably see it. If you spend |
| great gift because they are cheap and they | | | | $1,000 on a radio or newspaper ad, you will only |
| advertise your company. They can advertise your | | | | reach about 2,000 people. So, for only $2,000 you will |
| company to hundreds of customers through the life | | | | actually reach 50,000 times that amount of number |
| of the pen. | | | | of people. With television, you only reach just over |
| This is how it can happen. | | | | two times the amount you spend. |
| 1. You have 1,000 pens printed with your company | | | | As you can see, promotional gifts are the way to go |
| name and logo. | | | | because you get so much more bang for your buck |
| 2. When a customer buys something from you, you | | | | by doing this. You spend less, reach more people and |
| include the pen as a gift. | | | | you show customers that you appreciate them. This |
| 3. The customer takes the pen home with them. | | | | way you can compete with the larger companies in |
| 4. Each time the customer uses the pen, they will | | | | your area and come out on top as a result. |