| Despite the digital revolution, everyone still needs to | | | | as "click" pens, twist pens, and multipurpose |
| pick up a pen now and then; making sure that the | | | | instruments that might include points of red, back, |
| pen they do pick up has your message on it is a | | | | and blue, mechanical pencils, highlighters, laser |
| great way to promote your efforts with a wide | | | | pointers, and/or PDA styluses - become attractive |
| variety of people. Whether it's a simple, inexpensive | | | | options for only marginally greater cost. They can be |
| stick pen handed out at events and conferences or a | | | | used as incentives by salespeople with favored |
| more expensive pen that a salesman can offer to a | | | | clients, handed out at sales presentations, or given to |
| valued customer, promotional pens provide a handy | | | | employees who have been involved in special |
| and efficient way of getting your message out to | | | | projects. These promotional pens can really make a |
| those who should hear it. | | | | statement as souvenirs of special occasions, events, |
| Pens can be mass produced and customized for a | | | | and programs. |
| minimal cost, and are easily personalized. There are a | | | | Pens at any price point can be personalized with |
| wide variety of options available, starting with the | | | | names and dates of events. Even in limited print runs, |
| stick pen. Commonly a ballpoint, felt tip, or marker tip | | | | this is still an excellent value; even when one gets |
| with a cap and designed to be disposable, these pens | | | | above the basic level, the cost for individual units is |
| can have their barrels imprinted with a company or | | | | still very affordable, especially in light of the potential |
| organizational name, logo, slogan, or inspirational or | | | | impact. |
| motivational message. If the message is aimed at an | | | | Writing instruments made of exotic woods (such as |
| internal audience - think of safety and customer | | | | mahogany and ebony) and precious metals (gold, |
| service messages, for instance - they can be given | | | | sterling silver, and even platinum), while not usually |
| out at training seminars, meetings, offsite retreats, | | | | handed out indiscriminately, are a superb choice for |
| etc. Because of their low cost, it's easy to have a | | | | special presentations and awards, or to recognize a |
| large number of these pens printed up and handed | | | | particularly valued client. Such pens can be engraved |
| out at events and conferences. | | | | and include the name of the recipient. Pens in this |
| The array of choices broadens greatly once you | | | | category are treated and cherished almost as |
| move past the entry level stick pen. There are pens | | | | carefully as fine jewelry. |
| of brightly colored metal and neon hued plastic, with | | | | Pens have always offered one of the best |
| higher quality materials. Gel point pens begin to show | | | | opportunities for promotion and marketing for |
| up more frequently here as well. The special | | | | anyone looking to put their message out there. They |
| formulation of ink in a gel pen provides an easy flow | | | | provide a good and effective way to get your |
| that offers the expression of a fountain pen with the | | | | message into the hands of your clients and other |
| convenience of a ballpoint. | | | | target audiences, offering a great deal of impact for |
| Once you move into the next level of available | | | | very little initial cost. |
| product, more elaborate mechanical workings - such | | | | |