| When determining the best promotional gifts that | | | | attention of others. You do this by taking the |
| you should give away as a merchant, group or | | | | customised pens and assuring that you make them |
| individual it is most important to assure that the item | | | | as noticeable as possible. This is where the colour |
| is memorable. One of the most common items given | | | | selection comes into play. It is great that you want |
| out as a business gift or a promotional product is the | | | | to hand out promotional gifts, but if you are going to |
| promotional pen. There are many reasons why so | | | | spend the money on these printed pens you might |
| many choose the personalised pens. For one, it is | | | | as well make sure you get your money's worth. In |
| functional. People take the pen and use it. Unlike the | | | | the field of business gifts, promotional products and |
| match books or other items, it does not get thrown | | | | PR, the key is to be noticed. Colour is the first step |
| out until it runs out and that can take months. So for | | | | to getting you noticed and then what is on the |
| months at a time, the name of your business or | | | | printed pen will actually be read. |
| group is constantly being shared with others any time | | | | Do not underestimate the value of a bright colorful |
| that customised pen is taken out. | | | | promotional pen verses a drab blue or black. It is not |
| However, not only is it important to get your logo or | | | | only what you put on the customised pen, but it is |
| name onto the promotional pen but you need to | | | | also how the pen is presented. Colour counts. Be |
| think very carefully about what will "stick out" in | | | | reasonable in the colours you select. Depending on |
| terms of colours. For many people, it is the colour of | | | | who the business gift is being given to your colour |
| the pen that draws their attention, not necessarily | | | | selection will change. Make sure you know the |
| what is on the printed pens. Think about when you | | | | audience that you will be handing out the promotional |
| look at people and the way they are dressed. Don't | | | | pens to. If you are giving them to the younger |
| you notice the person in the hot pink shirt before | | | | crowd, you can think about those pinks and lime |
| you notice someone in charcoal gray? It's simple; | | | | greens. If the promotional product is being given to |
| your eye goes to the brighter colours first. | | | | older people or professionals, then maybe a nice |
| When giving out promotional pens to those that | | | | neon blue or bright evergreen will work better. No |
| frequent your store, go to your event or support | | | | matter whom the audience is you can find a bright |
| your cause, it is just as important to get the | | | | colour to make your promotional pen stand out. |