| Promotional pens have been around for years. Think | | | | Usability |
| about how many you've collected. Banks put | | | | Everyone always needs a pen. It's a fact of life. |
| canisters of logo pens next to deposit slips. The | | | | Whether you need to keep one in the car, in your |
| mechanic gives them out to customers as they sign | | | | purse, in your desk or in your pocket, it's always |
| receipts. Several companies even choose to mail | | | | important to have a pen handy. Even the most |
| them with coupons or other direct mail pieces. | | | | techno-loving people who boast the latest iPhone will |
| Everyone has received a promotional pen at one | | | | still need a writing instrument at times. By giving |
| point in their life or another. | | | | potential clients and colleagues Promotional pens, you |
| According to a 2008 survey done by the Advertising | | | | will be giving them a useful item. In fact, the survey |
| Specialties Institute, writing instruments are the most | | | | revealed that eighty-one percent of promotional |
| commonly owned form of promotional items. | | | | items are kept by recipients because they're useful. |
| Fifty-four percent of respondents surveyed owned | | | | Logo Exposure |
| promotional writing instruments. The same survey | | | | How many times have you asked a friend or a |
| revealed that twenty four percent of the | | | | coworker to borrow a pen? How many times have |
| respondents surveyed were more likely to do | | | | you loaned a pen to someone? Statistics show that |
| business with an advertiser on items they receive. | | | | during its lifetime, a promotional pen will have |
| While the latter statistic relates to promotional | | | | approximately eight owners. Buying 1,000 pens is |
| products across the board, the case can still be made | | | | guaranteeing at least 8,000 logo impressions and if |
| for promotional pens to be the promotional item of | | | | you choose the cheap Promotional pens previously |
| choice for advertisers for three simple reasons: cost, | | | | mentioned, that works out to approximately two |
| usability and logo exposure. | | | | cents per logo impression. |
| Cost | | | | With everyone using blackberries and iPhones, there |
| Promotional pens vary in price range from extremely | | | | will soon be absolutely no need for business cards. |
| cheap to somewhat costly. If you are looking to give | | | | Contact information can be easily accessed |
| promotional pens as a corporate gift, then choosing a | | | | electronically, so why waste paper? As business |
| brand name like Cross or Parker would be | | | | cards quickly become a thing of the past, make sure |
| recommended, and the cost per piece will be more. | | | | that your contact information is still readily available |
| However, if you are just looking for a simple | | | | for all your clients and colleagues to see. Because no |
| promotional pen, you can find some for as low as | | | | matter how many gadgets and gizmos are created, |
| 0.13 per piece. Ordering approximately one thousand | | | | nothing can ever take the place of a pen. |
| promotional pens will cost under $130. | | | | |