| The first fountain pen was created in the 1880s. By | | | | Additionally, custom lanyards can be worn around the |
| the 1930s, the ball point pen was invented and made | | | | neck and used as constant advertisement for |
| more sophisticated writing instruments widely | | | | everyone from students to business people. |
| available to the general public. New marketing | | | | The options are limitless in design. You can choose |
| strategies in the 1990s have greatly capitalized on | | | | from shape, size, and color. Do you want your pens |
| promotional pens as a way to drive more traffic to | | | | to click or twist open, or use a cap? If you have a |
| their company. Even in today's world, where it seems | | | | more flexible budget, you might want to try a |
| nearly everything is being electronically transmitted, | | | | personalized executive pen that feels like luxury in |
| promotional pens still hold great value. | | | | your hand. There are also pens created specifically |
| There are a million great deals out there on pens, but | | | | for certain industries, such as those for construction |
| you must choose wisely. Have you ever picked up a | | | | that have a tape measure attached. |
| pen that leaks or dries out quickly? You know that | | | | A good pen will be highly valued and carried around in |
| pen that you have to keep scribbling with really hard | | | | briefcases, purses, and book bags. A pen with your |
| to warm up and get working? These are the kinds of | | | | company's logo, name, website, and phone number |
| pens that won't reflect well on your business. | | | | will be a daily reminder of your company, and one |
| Have you ever picked up a pen that glides smoothly | | | | that will be regarded with affection if the quality is |
| or writes with such ease that you want to keep it | | | | above average. Picking the best pen to represent |
| for yourself? How about a pen that feels so | | | | your company can directly effect your relationship |
| comfortable to hold that you want to keep on | | | | with potential clients. |
| writing? You look at the ink on the paper and it is | | | | There is a wide variety of pens to choose from, so |
| clear and sharp. These are the types of pens that | | | | you are sure to find one that can fit your marketing |
| you want to choose to represent your company. | | | | budget. Promotional pens are used in all walks of life |
| You have many options to choose from. The ball | | | | on a daily basis. Expand your business with good |
| point pen is slightly less expensive than a roller ball | | | | promotional pens now, because the technique works. |
| pen. The roller ball pen tends to write more smoothly, | | | | It is a cost-effective and remarkably visible way to |
| because the tiny ball in the tip rolls with the ink to | | | | reach clients; there is a reason that this is a tried and |
| help your pen glide across the paper without the | | | | true advertising method for almost any business. |
| friction of standard ball points. Gel pens are one of | | | | Your customer base will remember you for much |
| the more recent innovations in pens. Set out some | | | | longer when you pair custom pens with a genuine |
| nice gel pens at a trade show with all your contact | | | | effort to take care of your customer. |
| information, and your traffic will increase twofold. | | | | |