| The internet plays a big role on the sustainability of | | | | the services that you can offer. Having clear headings |
| the modern business. Showcasing your products on a | | | | on your website will guide your customer through the |
| website is now more important than ever before and | | | | different levels of express services, printing services |
| with a continuous number of companies creating their | | | | as well as your eco friendly pens range, executive |
| own websites, a good quality website is pertinent. | | | | pens range, plastic pens range and even any |
| The ideal promotional pens website will guide your | | | | clearance offers that you may have. |
| customer effortlessly through your products and will | | | | You must also bear in mind that your customer may |
| provide them with all the relevant information. | | | | have many questions about your products and |
| Consider a website which lists an endless amount of | | | | services therefore it is imperative that you include all |
| pens on one page, would it not be tedious to scroll | | | | information about the personalised pens on your |
| through the list of potentially hundreds of pens? Your | | | | website such as the colours available, minimum order |
| promotional pens website should feature the variety | | | | quantity, box quantity, print areas and additional |
| of pens that you have but should also offer your | | | | information that the customer may find useful and |
| customer an easier method of finding their ideal | | | | interesting. In addition, an FAQ section can assist |
| promotional pen. Thus a powerful search facility is a | | | | your customer even more. Pre-empting any enquiries |
| key factor. Give your customer the choice between | | | | regarding artwork, pantone colours, printing |
| various barrel colours and trim colours all within their | | | | processes, etc. can help your customer to gain a |
| designated budget. Your search facility should allow | | | | better understanding of the processes behind their |
| your customer to choose, for example, a blue barrel | | | | chosen promotional pens. To give your website the |
| promotional pen with white trim for under | | | | added advantage, especially in these ever-changing |
| £0.25 and the search should always give them | | | | times where technology is overtaking the need for |
| the list of options available or at least the closest | | | | paper, it is worthwhile to add an electronic version of |
| available option to encourage your customer to | | | | your catalogue online. This gives your customer the |
| choose a promotional pen from your range. If you do | | | | luxury of not having to carry a catalogue to every |
| not offer the customer an alternative, they will go | | | | meeting that they have. They can simply log on to |
| elsewhere to find a suitable item. Where your | | | | your website, open the e-catalogue and page |
| customer requires specific colours for a promotional | | | | through it with ease. |
| pen, they may find a virtual pen mock-up facility on | | | | It is clear that in this digital age where more and |
| your website very useful as that they can choose | | | | more websites are a reality it is very important to |
| the colours for their customised pens by a click of | | | | stand out from the crowd. A promotional pens |
| button. Your printed pens website must not only | | | | website with good content, a powerful search facility |
| show the products that you have available but also | | | | and quality information can make that difference. |