| For all businesses it is most important to get your | | | | way. Having printed pens in the library, in classrooms, |
| name out. When you want people to remember who | | | | for sale in the book store and in all public areas (such |
| you are, your advertising is one of the most | | | | as admissions where all the what-to-be students |
| important components to how you will achieve this. It | | | | have to pass through) is a great way to make an |
| is even more difficult when you are trying to get | | | | impression and keep your university top of mind. |
| your name out and you are a non-profit organisation | | | | What better way to make a statement than to have |
| such as a university. You want people to see your | | | | those students using your customised pens to fill out |
| name and remember it, so how do you achieve this: | | | | their applications and then keep it after they leave? |
| you have promotional items that you give away such | | | | These pens don't have to just have the name of the |
| as promotional pens. From a cost perspective, printed | | | | university on it; it can also have the team motto |
| pens are one of the easiest business gifts that you | | | | which will further solidify the memory of the visit and |
| can get out for your organisation. | | | | university. Pens are not the only promotional products |
| There are many ways that universities can use | | | | that you can give out, there are many others. |
| customised pens as a method to promote | | | | However, if you want one that will be taken home, is |
| themselves. Having the university name placed on | | | | functional, easy to carry and pretty inexpensive for |
| personalised pens and then assuring that these pens | | | | what you get out of it, promotional pens might be |
| are given out to visitors, guests, and lecturers as well | | | | your answer. |
| as in classrooms will work very well. Promotional | | | | Universities continually struggle for additional students. |
| products are used quite often as keepsake for any | | | | In many cases it is very competitive to get those |
| visit. Hotels use promotional pens very effectively, | | | | top tier students that you desire. Sending these |
| each room has one or two printed pens in the room | | | | students home with memorabilia, fond memories and |
| and in most cases they are taken home with the | | | | a few promotional gifts is a heck of a way to make |
| guest. Then the customised pen is used by a friend | | | | a lasting impression. In addition, these items, such as |
| or family member and the name of the hotel is | | | | the promotional pens you can purchase, are |
| noticed and you have instant PR. | | | | inexpensive ways to continue to get your university's |
| Universities can use promotional gifts in the same | | | | name out there for the least amount of money. |