| An Insurance company has been advertising on | | | | quantity to ensure that the insurance company had |
| daytime television in the UK for the past two years. | | | | plenty of the much sought after gifts for the flood |
| The company is trying to attract the over 50s with | | | | of brochure requests they were expecting and have |
| their health insurance scheme claiming they will save | | | | no doubt received. The unit cost of each printed |
| them money and give the peace of mind knowing | | | | Parker would have been very low due to the |
| they will be fully insured should they fall ill. | | | | quantity of pens purchased. But when you think of |
| During the one minute advertisement, the company | | | | Parker pens, it is not so much about the cost of the |
| claims four times that you will receive a free Parker | | | | product but the quality of the free gift you will |
| pen just for requesting their full brochure! The | | | | receive. Even Parker's least expensive ballpen the |
| presenter happily displays in his outreached hand a | | | | Parker Jotter is known by many for its smooth |
| white Parker Vector Rollerball pen boldly printed with | | | | writing and quality appearance and feel. |
| the insurance company's logo each time he mentions | | | | This should say a lot to any company considering a |
| the special gift. | | | | similar marketing campaign. Whether you choose a |
| This advert has been on the television for at least | | | | Parker pen or another popular product to entice |
| two your and it is testament not only to the | | | | people to look at your products or services, good |
| popularity of promotional gifts as incentives but to | | | | quality promotional gifts attract customers. Everyone |
| the respect people have for this popular brand. | | | | loves a free gift but if you know your target |
| Almost everyone knows the brand and they put it in | | | | audience and choose your promotional gifts carefully |
| the category of quality. | | | | with them in mind, you will most likely find yourself |
| The pens would have been purchased in a large | | | | with a lot of new customers. |