| Exhibitions are the perfect time to meet and greet | | | | able to attend the exhibition it is always a good idea |
| clients and show off your latest printed promotional | | | | to offer extra printed free merchandise for those |
| products. What more could a distributor want than | | | | colleagues who have been left behind to man the |
| being able to meet all their suppliers under one roof, | | | | office. This is an excellent approach as your printed |
| having the opportunity to source new products and | | | | promotional merchandise will reach even more |
| having a day out of the office? In this article I will | | | | candidates than originally anticipated. |
| discuss the importance of exhibitions within the | | | | It is always a good idea to offer training sessions and |
| promotions industry. While some people may see this | | | | seminars during the exhibition for visitors on your |
| as money wasted, I see an exhibition as money well | | | | stand. This is the perfect time to pitch new products |
| spent. | | | | and processes. Any distributors who are new to the |
| Suppliers will find an exhibition the perfect time to | | | | Promotional Merchandise Industry will find visiting an |
| show off those new printed pens and even perhaps | | | | exhibition the perfect time to familiarise themselves |
| launch their new catalogue for the year. Many trade | | | | with products and suppliers. As an exhibitor there is |
| organisations will only allow members in, which will | | | | more forethought involved than just picking and |
| ensure to result in good quality leads for your | | | | booking a show. There are many aspects one has to |
| promotional items. The only down side to a | | | | consider. Ensure that the date of the exhibition does |
| 'member's only' exhibition is that there are not always | | | | not conflict with other important dates. If you are |
| many new clients so things may get a bit repetitive. | | | | entirely happy that this is the right show for you the |
| As we are now living is such a fast paced society it | | | | next step is to check the floor plan and choose the |
| is no surprise that there are some trade fairs now | | | | right position for you stand. As your stand will reflect |
| available online. This avenue may be more cost | | | | who you are as a company make sure to choose |
| effective but I am not 'sold' on how beneficial this | | | | the right 'look'. While one may be tempted to try and |
| type of exhibiting is. I far more prefer the old | | | | fit as many promotional products onto the stand as |
| fashioned approach of being able to shake a client's | | | | possible it may create chaos and a very untidy |
| hand and invite them on to the stand to see | | | | appearance. Once everything has booked make sure |
| promotional pens and their functionality. | | | | that you have enough samples of your promotional |
| One can never underestimate the aesthetic benefits | | | | pens to give out! |
| of picking up and writing with a printed promotional | | | | Exhibitions are definitely money well spent and will |
| pen. However, the new virtual trade fairs are | | | | create a lasting impression within the marketplace of |
| becoming increasingly popular. There is the benefit of | | | | your company. There are many prestigious |
| low cost and with no need to travel your work force | | | | Promotional Merchandise exhibitions each year but |
| is not depleted whether you are a visitor or exhibitor. | | | | also bear in mind visiting or exhibiting at some of the |
| Printed pens and printed pencils are the perfect give | | | | smaller shows to reach everyone in your target |
| away at an exhibition to prospective and existing | | | | audience. |
| clients. As not everyone in the company is always | | | | |