| Today 50% of the paper industry's raw material | | | | not always recognised. For example, contrary to |
| comes from recovered paper and board. Paper is the | | | | public opinion Europe's forests are increasing not |
| most recycled product in Europe, and Europe is the | | | | decreasing- by an area equivalent to 1.5 million football |
| global champion in paper recycling with a rate of | | | | pitches every year -and responsible forest |
| 55.4%. The paper industry has been a driving force in | | | | management is helping to drive this. Forests also |
| achieving that rate and is part of a new industry | | | | have an important economic role beyond providing a |
| initiative to push it even higher, to 66% by 2010. The | | | | renewable resource base; they also provide vital |
| potential exists to make this target a reality and bring | | | | income and employment in rural areas and down the |
| us closer to the EU goal of a 'recycling society'. But | | | | forest-based chain. However, policies impacting |
| there is also a gap between industry's view of | | | | forests and the paper industry don't always reflect |
| recovered paper as a raw material and public policy, | | | | the 'big picture' on sustainability. |
| which views it as waste. If recycling is to continue to | | | | With waste a real problem both currently and for the |
| move forward, this needs to be addressed. | | | | future support for recycled products needs to be |
| The European paper industry competes on the global | | | | encouraged. We hope to both stimulate interest for |
| market and is one of the most competitive in Europe. | | | | existing recycled items and the development of new |
| [Not only that but have managed to combine being | | | | ones, particularly within the business gifts market. For |
| competitive with being sustainable.] There are | | | | recycling to really work you need to further enter |
| however a range of factors directly affecting this | | | | the recycling loop and purchase recycled products as |
| competitiveness on an ongoing basis. These range | | | | well as recycling your own domestic or office waste. |
| from energy to exchange rates or from demand to | | | | Companies can benefit from buying recycled |
| environmental regulations. Some of these the industry | | | | products and gifts to use within their daily business. |
| can control, others are firmly outside of corporate | | | | Brands can be enhanced by this usage of recycled |
| influence. The industry knows that it must do what it | | | | products, recycled business gifts can further highlight |
| can to boost competitiveness in the areas it can | | | | such sustainable company policy, and have the effect |
| influence directly, e.g. R&D but it also recognises | | | | of raising overall company morale. Popular recycled |
| the need to work with legislators and other | | | | products include pens, pencils, post it notes, rubbers, |
| stakeholders to ensure that it maintains its | | | | bags, mousemats, sticky notes, notepads, mugs, ring |
| competitive position - and continue to deliver superior | | | | binders, coasters, keyrings and rulers. |
| environmental performance. | | | | Get back to nature with our recycled retractable |
| Wood and recovered paper are amongst the most | | | | pens. The recycled paper barrel has a very large |
| sustainable raw materials in the world because they | | | | imprint area. Recycled plastic collar, tip and plunger. |
| are renewable and recyclable. | | | | Everyone has their favorite recycled pen, ours are |
| These unique qualities are central to the sustainable | | | | vegetable ballpens, eco pens, car pens, recycled |
| nature of the paper industry, but their benefits are | | | | pencils, realta ballpen, panther eco ballpens. |